CRM Manager

ASDA; Leeds; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A leading company in retail is seeking a CRM Manager to enhance customer engagement through innovative communication strategies. This role involves leading a team to develop data-driven campaigns that boost customer loyalty and retention, requiring expertise in CRM and digital marketing. The position offers a competitive salary and a comprehensive benefits package, including hybrid working options and a supportive work environment.

Benefits

Discretionary company bonus

Company pension up to 7% matched

15% colleague discount

Free access to wellbeing services

Excellent parental leave policies

Qualifications

• Expert in CRM for top retail/B2C businesses with a proven track record.
• Significant hands-on experience in cross-channel CRM strategies.
• Deep understanding of data-driven marketing for personalization.

Responsibilities

• Lead and develop strategic customer communications programmes.
• Manage continual optimization of communications programmes.
• Work closely with multiple teams to execute plans.

Skills

CRM expertise

Data-driven marketing

Attention to detail

Test and learn process

Digital communication channels

Tools

Salesforce

Airship

Job description

Job Title

CRM Manager

Location

Asda House

Employment Type

Full time

Contract Type

Permanent

Hours Per Week

37.5

Salary

Competitive salary plus benefits.

Category

Digital Marketing / Digital Campaigns

Closing Date

5 June 2025

About the role.

As a CRM Manager, you will lead and develop our strategic customer communications programmes for Asda (omnichannel, Rewards & Grocery Home Shopping) to retain and keep engaged our active customers. You will deliver data-led, personalised customer communications programmes with innovative design across a range of channels to drive customer loyalty and reactivate lapsing customers.

This role sits within the Asda CRM & Performance team, and you will:

• Be the lead on CRM comms for customer retention & growth & reactivation for Asda, Grocery Home Shopping and the Asda Rewards Loyalty programme. You will be working within a wider team of: Senior Manager Performance Media & CRM, CRM Planner and Performance Media manager.

• Work closely with several teams across Asda to execute your plans and optimise customer comms using key insights and deliver enhanced relevancy & personalisation. You will plan innovative CRM campaigns withefficient customer journeys.

• Responsible for managing the continual optimisation of comms programmes through agile test and learn to improve engagement and conversion KPIs.

• Work with the Senior Manager of Performance Media & CRM to lead on the discovery of new data sources, technology and channels to support the business strategy.

• Be responsible for the leadership and development of a CRM Planner who will work with you to execute the customer comms programmes.

Let's find out about you.

• Be an expert in CRM for in any top retail/B2C business, with a proven track record of creating and implementing world-class customer comms programmes

• Must have significant hands-on experience in delivering large cross channel/brand CRM strategies

• Must have a deep understanding of data driven marketing to support personalisation strategies and advanced knowledge of Marketing Automation Platforms/ESPs.

• Previous hands on experience of Airship and / or Salesforce is an advantage.

• Have experience of a range of digital comms channels

• Have strong attention to detail and the ability to flex plans and re-prioritise

• Be naturally curious, passionate about marketing, data and tech, and doing the right thing for customers

• Be skilled in the process of test and learn to drive future plans and activity

• Have experience of managing third party agency partners

#LI-GS1

Everything you'll love

To ensure we balance moments where we know we need to collaborate together and the need for flexibility, Asda has a hybrid way of working with a minimum 3 days a week in one of our Home Offices.Over and above this, each area of Asda may have additional requirements which may require spending more days in the office, visiting suppliers, stores or depots.

You will also get an excellent benefits package including:

• Discretionary company bonus
• Company pension up to 7% matched
• 15% colleague discount in store and online
• Free access to wellbeing services such as Wagestream, 24/7 virtual GP, counselling, health and dental cash plans and a 24/7 employee assistance helpline, alongside discounts across a range of services and activities, from airport parking, enhanced to theme parks and cinemas.
• Asda Allies Inclusion Networks – helping colleagues to make sure everybody is included and that our differences are recognised and celebrated
• Excellent parental leave policies, including maternity & adoption leave, paternity leave, shared parental leave, neonatal care leave, and support for those doing fertility treatments.

We want all colleagues to be able to bring their best and true selves to work, every day. Simply put, we want our colleagues to be Proud to be Asda and proud to be themselves