CRM Manager

Harrison Scott Associates; Lancashire; On-site; GBP 30,000 - 45,000; Full time

Job summary

A leading customer service-focused print management company seeks a CRM professional to join their team in Lancashire. The role requires expertise in managing customer lifecycle marketing, stakeholder engagement, and the full end-to-end CRM process. Ideal candidates will possess strong organizational and communication skills, thrive under pressure, and have a keen attention to detail. This is an opportunity to contribute significantly to client strategy and campaign effectiveness.

Qualifications

• Previous experience in a CRM role, managing end-to-end processes.
• Direct Mail experience, preferably within a retail or B2C environment.
• Ability to engage stakeholders at the Board level.

Responsibilities

• Plan and implement client strategy for membership card.
• Champion CRM strategy with stakeholders and analyze campaign effectiveness.
• Manage creative delivery of CRM communications to drive revenue.

Skills

Organizational Skills

Communication Skills

Customer Focus

Creative Flair

Attention to Detail

Job description

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Location: Lancashire

Reference: J78888

Contact:

Telephone: [phone]

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We have an opportunity to join a customer service focused print management company and work at the head office of one of their key clients. This role will be responsible for the following:

• The planning and implementation of the client strategy.

To achieve this, you will fulfil the following:

• Work as part of a team to implement the Members card strategy
• Help take the members card strategy to market across all channels, aligning online and offline CRM activity, to drive acquisition, increase conversion, improve retention and stimulate loyalty
• Champion the CRM strategy with key stakeholders
• Plan, implement and deliver customer lifecycle marketing materials, based on previous purchases, current product interests or other triggers
• Agree any format test and make recommendations for roll out
• Analyse and report on campaign effectiveness including ROI and recommendations for future campaigns
• Supporting the Head of Loyalty on delivering a Single Customer View database for the business
• Managing the creative delivery of CRM communications including mailers, catalogues and customer lifecycle marketing, from start to finish, to drive revenue and increase ROI.
• Plan and co-ordinate the monthly mailer and catalogue process from plans, to briefing to product selection through to artwork sign off ensuring a robust calendar of events, with stake holder sign offs throughout
• Agree and deliver the key marketing message within each piece
• Develop a look for all CRM materials that is fit for purpose, on message and within agreed budgets
• Approve CRM campaign data and proofs, resolving any issues that arise during the approval process
• Manage the day-to-day campaign process for seasonal catalogues
• Work closely with other key stakeholders to effectively deliver campaigns on time and within budget
• Work with the VM, POS and Internal Communications teams to provide timely information to ensure stores are clearly briefed on CRM activity.

We are looking for someone with previous experience in a CRM role, especially in managing and executing the full end-to-end process both within direct mail and email marketing. Your Direct Mail experience will preferably have been gained within a retail environment or B2C environment. This role requires a highly organised individual with strong communications skills, able to engage stakeholders up to Board level with simple and practical communication regarding highly complex topics. You must be able to work under time pressure, be customer focussed and respond well to last minute changes; balancing competing agendas, set priorities and proactively developing strong relationships with key stakeholders.

If you have excellent attention to detail, strong creative flair, have a flexible work approach and have the ability to thrive in a fast paced environment then we would love to hear from you.

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