CRM & Loyalty Journeys Architect

Leonardo Hotels; United Kingdom; À distance; GBP 65 000 - 90 000; Plein temps

Avantages offerts par ce poste

Special hotel room rates across UK/欧洲

Vouchers program

Referral scheme

Wellbeing calendar

Ongoing training programmes

Résumé du poste

Leonardo Hotels in the United Kingdom is seeking a CRM Manager for Loyalty and Customer Journeys. You will design, execute, and optimise end-to-end member communications for our global loyalty programme, owning CRM platforms and data-driven journeys across email, push, and SMS at scale.

You’ll partner with Loyalty Operations, Marketing, Revenue and Partnerships to transform insights into action, drive engagement, and grow lifetime value.

Qualifications

• 5+ years in CRM, loyalty, or lifecycle marketing, preferably in hospitality.
• Strong customer journey design, segmentation and automation skills.
• Hands-on with marketing emails and CRM platforms.
• Experience with Salesforce Marketing Cloud recommended.
• Excellent communication; ability to translate tech to non-technical stakeholders.
• Experience building dashboards in Tableau/Power BI or Salesforce.
• Knowledge of GDPR and PECR compliance.
• SQL or HTML/AMPscript knowledge is desirable.

Responsabilités

• Design, build, and optimise automated loyalty lifecycle journeys.
• Own member communications across email, push, and SMS channels.
• Design and run A/B and multivariate tests to improve open rates, CTR, and conversions.
• Collaborate with Loyalty Operations, Marketing, Revenue and Partnerships.
• Develop reports and dashboards for stakeholders and leadership.
• Maintain data hygiene and CRM best practices.
• Support evolution and global scalability of the loyalty program.

Connaissances

CRM strategy

Loyalty marketing

Lifecycle marketing

Customer journey design

Segmentation

Marketing automation

Communication skills

Dashboards (BI)

Data analysis

Stakeholder management

Outils

Salesforce Marketing Cloud

Tableau

Power BI

SQL/AMPscript

Description du poste

Leonardo Hotels in the United Kingdom is seeking a CRM Manager for Loyalty and Customer Journeys. You will design, execute, and optimise end-to-end member communications for our global loyalty programme, owning CRM platforms and data-driven journeys across email, push, and SMS at scale.

You’ll partner with Loyalty Operations, Marketing, Revenue and Partnerships to transform insights into action, drive engagement, and grow lifetime value.