CRM Lead

Tide; United Kingdom; Hybrid; GBP 70,000 - 90,000; Full time

Job summary

A dynamic financial services company is seeking an Engagement Lead to drive marketing strategy and personalisation initiatives. The successful candidate will coach a high-performing team and leverage data to enhance member engagement. Responsibilities include campaign management and KPIs monitoring, within an innovative and diverse workplace environment offering flexible working arrangements.

Benefits

Share options

Flexible working options

25 days holiday plus options to buy more

Paid volunteering or L&D time off

Sabbatical leave

Personal L&D budget

Group Life Insurance

Vitality Health and Dental Insurance

Global mental wellbeing platform access

Enhanced family-friendly leave

Work from home budget

Team socials

New office by Old Street station

Qualifications

• 7+ years of relevant marketing experience in a scale-up environment.
• Proven track record in automation and personalisation across marketing channels.
• Strong interest in data and ability to analyse performance.

Responsibilities

• Own the contact strategy and planning process.
• Set campaign strategy across multiple products.
• Monitor and report on KPIs and campaign performance.

Skills

Passion for marketing

Data analysis

Team coaching

Communication skills

Project Management

Tools

Iterable Marketing platform

Salesforce

Looker reporting suite

Job description

At Tide, we are building a business management platform designed to save small businesses time and money. We provide our members with business accounts and related banking services, but also a comprehensive set of connected administrative solutions from invoicing to accounting.

Launched in 2017, Tide is now used by over 1 million small businesses across the world and is available to UK, Indian and German SMEs. Headquartered in central London, with offices in Sofia, Hyderabad, Delhi, Berlin and Belgrade, Tide employs over 2,000 employees.

Tide is rapidly growing, expanding into new products and markets and always looking for passionate and driven people. Join us in our mission to empower small businesses and help them save time and money.

ABOUT THE TEAM

Member Engagement’s role within Tide is help our members discover the right products to ensure they save time & money. We do this by telling the right story, to the right member, at the right time, in the right place.

We move fast, with a depth of personalisation and automation, utilising brilliant, engaging, and relevant content displayed to our members across an ever-increasing media estate, triggered in a timely manner through best practice campaign structure, utilising live data flows and increasingly, AI decision models, with the end result of driving increased, and fully measurable, impact for revenue, engagement and product usage from our members across UK, Germany and France.

ABOUT THE ROLE

As our Engagement Lead, you’ll take the ‘Big picture’ for your product area, identify the trends within it, and break it down to define the required actions to deliver an ambitious growth plan around our core revenue generating activity.

You’ll own the contact strategy and planning process while enabling, developing and motivating your team to deliver a first class automation and personalisation programme. This will incorporate multiple marketing channels and touchpoints, with the end goal to engage, nudge and nurture our members’ card usage and drive uptake and usage across products across multiple domains.

You’ll inherit a fantastic, experienced Team with a passion, and established track record, for testing and delivering their KPIs. We are a highly capable team who believe passionately in the problem we are solving, collaborating closely with direct feedback, and encouraging action over deliberation.

Some of the things you’ll be doing:

• Enabling your team by setting clear direction and clearing any roadblocks that may occur.
• Providing coaching and direction, and taking pride in supporting your team in their development.
• Setting the campaign strategy across multiple Tide products.
• Monitoring, reporting and presenting on KPIs and campaign performance to Tide senior management and wider stakeholders.
• Supporting the team with building, executing and optimising campaign workflows.
• Define a full testing and personalisation roadmap.
• Support finance forecasting across Tide’s strategic modes of discovery.
• Manage stakeholder relationships and support strategic thinking across Accession marketing, Engagement marketing, Marketing Analytics and product development.
• Driving wider cross CRM best practise.

WHAT WE ARE LOOKING FOR

You’ll be a great fit if:

• You have a passion for marketing in a scale-up environment, and have 7+ yrs of relevant experience.
• You’ve previously coached and developed a high performing team.
• You’ve have a proven track record of using targeting, automation and personalisation across multiple marketing channels to deliver significant upweights in behavioural frequency and revenue value from a large customer base.
• You love data, and are comfortable spotting trends and have an ability to dig deeper, to analyse and report on overall area performance against multiple KPIs, campaign inputs, and industry benchmarks to ensure the overall programme meets (and exceeds!) business objectives.
• You have excellent communication skills – you can persuade and inspire colleagues, across all levels of the business, including SLT, and are able to pitch the message differently, and clearly, to all.
• You are well organised with a passion for speed, efficiency and people management.
• You love to take the initiative and are comfortable taking measured risks.
• You are curious and explorative.
• You love a big challenge - especially for your targets.
• You use data and evidence above your opinion.
• You know how to lead and coach an established, mature CRM team to even even greater heights.
• You are able to adapt quickly and efficiently to changing priorities, while supporting your own team and the wider Team….you are happy to work as part of “One Team” at Tide.
• You can pre-empt issues and minimise issues as well as clarifying ambiguity to enable your team to work effectively.
• You can place trust in others to deliver while maintaining being on point to ensure the detail is delivered for our members.
• Experience of Banking, Financial Services or Small Business Marketing are beneficial but not essential.
• Experience using the Iterable Marketing platform or Salesforce is beneficial but not essential.
• Experience using the Looker reporting suite is beneficial but not essential.

WHAT YOU WILL GET IN RETURN

• Share options
• Flexible working options
• 25 days holiday with the option buy extra days
• 3 days paid volunteering or L&D time off per year
• Sabbatical leave
• We invest in your development with Personal L&D budget
• Group Life Insurance, Vitality Health and Dental Insurance
• Access to a global mental wellbeing platform
• Enhanced family-friendly leave
• Salary Sacrifice benefits like nursery scheme or cycle to work
• Work from home budget
• Team socials - virtual and physical events
• Spacious brand-new office by Old Street station with an all-day snacks bar

TIDEAN WAYS OF WORKING

At Tide, we champion a flexible workplace model thatsupports both in-person and remote work to cater to the specific needs of our different teams.

While remote work is supported, we believe in the power of face-to-face interactions to foster team spirit and collaboration. Our offices are designed as hubs for innovation and team-building, where we encourage regular in-person gatherings to foster a strong sense of community.

TIDE IS A PLACE FOR EVERYONE

At Tide, we believe that we can only succeed if we let our differences enrich our culture. Our Tideans come from a variety of backgrounds and experience levels. We consider everyone irrespective of their ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity or differently-abled status. We celebrate diversity in our workforce as a cornerstone of our success. Our commitment to a broad spectrum of ideas and backgrounds is what enables us to build products that resonate with our members’ diverse needs and lives.

We are One Team and foster a transparent and inclusive environment, where everyone’s voice is heard.

At Tide, we thrive on diversity, embracing various backgrounds and experiences. We welcome all individuals regardless of ethnicity, religion, sexual orientation, gender identity, or disability. Our inclusive culture is key to our success, helping us build products that meet our members' diverse needs. We are One Team, committed to transparency and ensuring everyone’s voice is heard.

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