CRM Insights & Loyalty Analyst (12–14m FTC)

AFM - Association Française du Marketing; Greater London; On-site; GBP 40,000 - 56,000; Full time

Benefits offered by this job

Flexible working

Health & wellbeing offers

Pension options

Insurance options

Learning & development opportunities

Job summary

Molton Brown, part of Kao, seeks a CRM Analyst for 12–14 months to drive customer lifetime value insights across global channels. You will support reporting, tiering models, and loyalty initiatives, shaping strategies to grow retention and ROI.

Ideal candidates have 3+ years in CRM analysis, strong Excel skills, and experience with loyalty data, segmentation, and customer feedback analysis. Retail and beauty experience is a plus.

Qualifications

• Graduate or equivalent with an analytical background.
• 3+ years experience operating in a CRM Analyst level role.
• Experience working with RFM modelling.
• Experience reporting loyalty data and Customer insight for email segmentation.
• Advanced Excel - Ability to manipulate data using v-lookups, pivot tables and advanced formulas.
• Experience using Business Insights tool preferable.
• Work experience and interest in retail and health & beauty preferable.

Responsibilities

• Support the CRM Manager in maintaining customer insight and customer lifetime value reporting to all levels of the business.
• Create customer tiering target models based on Recency, Frequency and Monetary value.
• Regularly report on CLV metrics, maintaining and distributing the CRM dashboard.
• Identify consumer behaviour trends and advise on ROI optimization for campaigns.
• Review and analyse customer feedback from surveys, social media and reviews.
• Monitor competitor and loyalty trends, and support research activities.
• Provide support to the Digital analytics and optimization Executive.

Skills

CRM analytics

RFM modelling

Loyalty reporting

Email segmentation

Advanced Excel

Business Insights tool

Retail & beauty experience

Education

Graduate degree

Job description

Molton Brown, part of Kao, seeks a CRM Analyst for 12–14 months to drive customer lifetime value insights across global channels. You will support reporting, tiering models, and loyalty initiatives, shaping strategies to grow retention and ROI.

Ideal candidates have 3+ years in CRM analysis, strong Excel skills, and experience with loyalty data, segmentation, and customer feedback analysis. Retail and beauty experience is a plus.