CRM Analyst: Customer Lifetime Value & Loyalty

MOLTON BROWN

Greater London

On-site

GBP 35,000 - 50,000

Full time

3 days ago

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Job summary

Molton Brown on South Molton Street, London, seeks a CRM Analyst for a 12-14 month fixed-term contract. You will support the CRM Manager with customer lifetime value reporting, loyalty program insights, and global analysis across channels to grow and retain the Molton Brown customer base.

The role focuses on improving segmentation using RFM modelling, monitoring recency, frequency and value, and presenting actionable insights.

Qualifications

Graduate or equivalent with an analytical background.
3+ years experience in a CRM Analyst role.
Commercial awareness and customer insight experience.
Experience with RFM modelling.
Experience reporting loyalty data for email segmentation.
Advanced Excel: v-lookups, pivots, advanced formulas.
Experience with Business Insights tools preferable.
SQL or Fabric or equivalent useful.
Retail/health & beauty experience preferred.

Responsibilities

Support CRM Manager with customer insight and CLV reporting to all levels of the business.
Create customer tiering models and report CLV metrics and dashboards.
Analyze customer behaviour trends and campaign ROI to inform planning.
Review customer feedback from surveys, social media and reviews.
Monitor loyalty trends across international territories and support research activities.
Provide support to the Digital Analytics and Optimization Executive.