CRM Executive- Italian speaking

JR United Kingdom; Slough; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading company in the online gaming sector is seeking a CRM Manager to enhance user experience and manage CRM strategies. The role requires over 3 years of experience in the sports betting industry, fluency in Italian, and skills in data analysis and multichannel campaign execution. This is an exciting opportunity to engage with various teams and drive customer-centric strategies.

Qualifications

• Minimum 3 years CRM experience in sports betting and iGaming.
• Fluency in Italian required, with secondary language proficiency as a bonus.
• Understanding of lifecycle development and customer experience optimization.

Responsibilities

• Create and manage CRM strategies focusing on user experience.
• Monitor and optimize campaigns for conversion, retention, and reactivation.
• Collaborate with teams to improve user experience and achieve company objectives.

Skills

CRM strategies

Customer focus

Data analysis

Multichannel campaign management

Strong communication

Education

Marketing/Business degree

Tools

Optimove

Job description

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Since 2006, NetBet has delivered the ultimate online casino and sportsbook experience for its players across the globe. Alongside sports betting and casino, players have also enjoyed Lotto, Live Casino, and Poker products.

With access to multiple languages across all its registered markets, thousands of industry-leading casino games, and daily sports events, NetBet has evolved into one of the world’s favourite online gaming brands.

NetBet provides users with a friendly environment, total security, and reliable navigation. Its features are recognised by flagship organisations specialising in regulating and controlling online gaming sites. To enrich player trust and protection NetBet has several gaming licences from across the world including MGA, UK, Denmark, Greece, France, Romania, Germany and Italy. This ensures that NetBet operates in line with the rules and regulations of each jurisdiction and that players receive the best possible service.

The Role:

Reporting to the CRM Manager you will be responsible for creating, managing and optimising the CRM strategy. This is a great opportunity for someone to prioritize customer focus and proactively look for ways to improve the user experience. Aim to ensure that CRM strategies are in line with the company's objectives, while working closely with relevant departments to ensure that all campaigns perform best.

Duties and Responsibilities:

• Create strategies for conversion, retention, and reactivation for our casino, poker and/or sport product as well as the execution of CRM campaigns.
• You are a long-term planner that stands out for the study of the different customer segments, life cycle and user experience, to optimize the user experience to achieve a longer life cycle and increase ROI.
• Improving the customer experience is key, this is possible by monitoring segmented and targeted CRM campaigns, measuring ROI, prioritizing resources, optimizing costs, and enabling continuous improvement in customer conversion, retention, and reactivation. This is only possible when we work together as a team, and you will be in touch with most departments, from development, design, customer support, BI, and more.
• Data will be your right hand, giving you visibility into KPIs with a focus on customer activity, retention, and value, allowing you to constantly evaluate and improve customer segmentation. It will also help when conducting market research to follow trends within the online gambling industry.
• We expect you to also ensure that the CRM systems used meet our objectives and present the necessary solutions, working on tasks and projects ad hoc, such as implementing new tools to optimize our campaigns.
• Monitor and test the user experience, to ensure that the product and campaigns are working in an optimum way and adapt to local demands. Finding errors, reporting them, and following up with the responsible areas is part of improving the user experience and reaching the objectives proposed by the company. Provide analysis of the competition, generating insights and sharing them with the other areas and within the team.

Person Specifications:

• Must have minimum 3 years plus CRM experience within sports betting and iGaming Industry.
• Experience using Optimove will be preferable or similar platform
• Must be Italian speaking.
• Experience in running multichannel campaigns
• Highly customer-centric with a good understanding of CRM strategies and practices
• Knowledge and interest of online gaming products
• Applied understanding of lifecycle development and optimisation
• Data focused and ROI driven
• Ability to build strong working relationships
• A marketing/business degree level qualification or equivalent would be desirable
• Strong communicator both written and verbally
• Secondary language proficiency in one of our target markets is an added bonus (French, Greek, Italian, Romanian, German, Finnish)

“NetBet is committed to equality of opportunity for all staff and applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation,

pregnancy and maternity, race, religion or belief and marriage and civil partnerships.

Personal data are processed in accordance with EU and UK GDPR and our Privacy Policy, which is available here [ https://www.gimo.co.uk/gimo-privacy-policy/]. CVs are retained for 12 months, and we may contact you regarding other suitable roles during this period’