CRM Executive - Fashion

TN United Kingdom; London; On-site; GBP 100,000 - 125,000; Full time

Job summary

An innovative fashion business is seeking a CRM Executive to drive customer engagement and loyalty through strategic CRM initiatives. In this dynamic role, you will develop a comprehensive CRM strategy that enhances customer interactions and boosts lifetime value. Your passion for CRM technology and effective communication skills will enable you to craft compelling customer journeys. Collaborating closely with various teams, you will manage the email calendar and implement best practices to optimize performance. This opportunity offers a chance to make a significant impact in a fast-paced environment where creativity and customer focus are paramount.

Qualifications

• Experience in CRM, Loyalty, and Content with hands-on implementation.
• Ability to communicate effectively and put the customer first.

Responsibilities

• Create and execute a CRM strategy to drive conversions and customer value.
• Build and manage the email calendar and optimize CRM best practices.

Skills

CRM Strategy Development

Customer Engagement

Email Marketing

Data Analysis

Content Creation

Job description

Our client, a fast-growing fashion business, is currently looking to recruit a CRM Executive.

You will create a CRM strategy that ultimately leads to increased engagement and overall increased value to both the customer and our client. You’ll be passionate about CRM technology, with the ability to communicate effectively. You will plan and map out a growth-led strategy to drive conversions, repeat orders, and LTV to achieve our commercial objectives. You will leverage direct consumer relationships across the entire customer journey, including establishing the most relevant journeys and the optimal interaction strategies at each interaction point.

The successful candidate will have a background in CRM, Loyalty, and Content with solid hands-on implementation experience. You’ll consistently put the customer at the center of your decision-making and campaign execution. You will build, manage, and execute the email calendar. You will have experience in building and driving test and learn programs to develop & optimize CRM best practices.