CRM Executive 6 Month FTC

Pets at Home; Greater Manchester, Cheadle; Hybrid; GBP 30,000 - 50,000; Full time

Job summary

An established industry player is seeking a dynamic CRM Specialist to support their consumer relationship marketing efforts. This role involves building targeted campaigns, managing consumer insights, and collaborating with various teams to ensure effective communication strategies. With a focus on consumer engagement and data-driven decision-making, you will play a pivotal role in shaping marketing initiatives that resonate with consumers. Join a company that values diversity and encourages authentic contributions, where your skills can make a significant impact on business objectives and consumer satisfaction.

Qualifications

• Degree educated with relevant marketing qualifications.
• Experience managing consumer relationship marketing programs.

Responsibilities

• Set up and maintain vouchers, manage competitions, and support budget management.
• Collaborate with teams to deliver targeted communications and consumer activation plans.

Skills

Consumer Relationship Marketing

Collaboration

Organizational Skills

Copywriting

Data Analysis

Education

Degree in Marketing

Job description

Location: We welcome applications from those seeking hybrid working, based 2 days (Tuesday and Wednesday) in our Handforth (Cheshire) Office.

About the Role

Reporting to the CRM Manager, this role supports the day-to-day delivery of the CRM communications plan to our group CRM database.

The role involves building and deploying targeted Consumer Led campaigns based on consumer and business needs to deliver incremental returns, support trading and commercial objectives, and foster long-term consumer engagement.

Key Responsibilities – What you’ll be doing

• Set up, test, and maintain vouchers.
• Manage competitions and select winners.
• Support budget management and purchase order processing.
• Test and proof communications.
• Write data briefs and update them.
• Collaborate with the CRM manager and analytics team to deliver targeted communications, from testing to full deployment, ensuring relevant offers and content reach consumers timely across multiple channels.
• Translate business requirements into direct consumer activation plans with key stakeholders.
• Gather and consolidate requirements from internal stakeholders, including marketing, trading, clinical teams, propositions, and joint venture partners.
• Work with CRM Managers to develop an optimal consumer contact plan that maximizes growth and impact based on priorities.
• Use consumer insights, responses, and analysis to shape and influence future strategies, acting as the “voice of our consumers”.
• Coordinate with marketing teams to deliver cohesive messaging, campaigns, and content aligned with brand guidelines and tone of voice.
• Assist the CRM Manager in working with commercial teams to develop and approve testing business cases.
• Partner with analytics to identify opportunities, define testing methods, and analyze results.

About You – What you’ll bring to the role

• Degree educated, preferably with relevant marketing qualifications and substantial experience.
• Experience managing consumer relationship marketing programs.
• Strong collaborator with a proven ability to build relationships across teams.
• Excellent organizational skills and a proactive, hands-on approach, including proofing and copywriting.
• Empathy for consumers, with a passion for understanding and responding to their needs.

Pets see people without bias or discrimination. Inspired by pets, we value diversity and aim to reflect the communities we serve. We encourage everyone to be authentic; if you believe you can contribute uniquely through your values and behaviors, we want to hear from you.