CRM Executive - 12 Month FTC

TN United Kingdom; England; Hybrid; GBP 30,000 - 50,000; Full time

Job summary

Join a dynamic and innovative team as a CRM Executive, where your passion for consumer engagement will drive impactful campaigns. In this hybrid role, you will collaborate closely with the CRM Manager and various stakeholders to create compelling communications that enhance consumer relationships and support business growth. Your insights will shape strategies, while your organizational skills ensure seamless execution. This is a fantastic opportunity to contribute to a leading retail business with ambitious goals and enjoy professional development in a supportive environment. Take the next step in your career with us!

Benefits

Professional Development Opportunities

Dynamic Team Environment

Supportive Workplace Culture

Qualifications

• Experience in managing consumer relationship marketing programs.
• Proven track record of building strong collaborative relationships.

Responsibilities

• Collaborating with CRM Manager to deliver targeted communications.
• Using consumer insights to shape future CRM strategies.

Skills

Consumer Relationship Management

Stakeholder Management

Organizational Skills

Copywriting

Consumer Insights Analysis

Tools

Salesforce Marketing Cloud

Tableau

Job description

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Are you passionate about consumer engagement and Customer Relationship Management (CRM)? We are seeking a dedicated CRM Executive to join our team, initially on a fixed term contract as maternity cover.

About the Role

As a CRM Executive, you will report into the CRM Manager and support the day-to-day delivery of our CRM communications plan, building and deploying targeted, compelling campaigns that drive consumer engagement and support our business objectives.

This hybrid role is based at our Support Office in Handforth, Cheshire. You’ll be required to work in the office two days per week.

Key Responsibilities will include:

1. Collaborating with the CRM Manager and Analytics Partner to deliver targeted communications, from test phases to full deployment
2. Translating business requirements into direct consumer activation plans, working closely with key stakeholders
3. Building an optimum consumer contact plan to maximise growth opportunities
4. Using consumer insights and analysis to shape future CRM strategies and campaigns
5. Working with partner Marketing teams to ensure cohesive messaging and campaigns
6. Developing business cases for testing with commercial teams and analysing results with the analytics team
7. Managing voucher setup, testing and maintenance, as well as competition setup and winner selection
8. Supporting budget management, purchase order raising and ensuring the accuracy of communications

About You

• Experience in managing consumer relationship marketing programs
• Proven track record of building strong collaborative relationships with stakeholders
• Excellent organisational skills and a hands-on approach, including proofing and potential copywriting
• Empathy and passion for understanding and responding to consumer needs
• Marketing experience, ideally within a leading UK retailer, is desirable
• Understanding of consumer direct marketing and online experience, is desirable
• Experience with Salesforce Marketing Cloud and Tableau reporting platform, is desirable

Why Join Us?

• Be part of a dynamic and innovative team
• Drive consumer engagement and support business growth
• Enjoy opportunities for professional development and growth
• Contribute to a leading retail business with ambitious goals

Pets just see people. They aren’t biased and they don’t discriminate. We take our inspiration from pets, and we value and respect difference in all its forms. Our aim is to reflect the diversity of the communities we operate in, and every colleague can help us achieve this. We encourage our people to be themselves so even if your skills and experience don’t perfectly align, if you think you can make a unique contribution through your values and behaviours, we want to hear from you.

Take the next step in your career with us!