CRM Executive

BEAUTY BAY; Salford; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading beauty retailer in Salford is seeking a full-time CRM Executive to enhance customer engagement and retention through effective email and app marketing strategies. Responsibilities include managing CRM communications, supporting program evaluation, and collaborating with cross-functional teams. Ideal candidates will have strong organizational skills and experience in a fast-paced environment, with a focus on accuracy and creativity. Flexible/hybrid work options and attractive benefits are offered.

Benefits

Attractive salary dependent on skills and experience

Flexible/hybrid work policy

25 days annual leave plus all bank holidays

Generous staff discount

Modern office with collaborative workspaces

Enhanced maternity/paternity pay

Cycle to work scheme

Onsite parking

Morning breakfast provided

Annual Summer/Christmas events

Access to mental health support

Qualifications

• Experience in a CRM platform is advantageous.
• Aptitude for platform setup.
• Background in fast-paced retail is ideal.

Responsibilities

• Maintain a planning calendar for CRM communications.
• Evaluate program elements for continuous improvement.
• Support the entire end-to-end CRM process.
• Implement customer segmentation for targeted communications.

Skills

Strong organizational skills

Accuracy in content and data

Commercial awareness

Flexibility and adaptability

Job description

Beauty Bay has an exciting opportunity for a full time CRM Executive to join us permanently at our Salford, Manchester HQ. The Beauty Bay CRM Team are responsible for marketing via email and app to our database, taking account of customer objectives and insight. Promoting key launches, offers and news that we share with our customer and working on customer groups and segments for best impact.

The CRM Assistant will help to deliver our CRM programme by supporting the planning and delivery of activity across App, Email, and other touchpoints as relevant. You’ll be a part of a fast-paced environment, tasked with driving customer engagement and retention.

Key responsibilities:

• Help to maintain a planning calendar and work to deliver communications for CRM, which will include, Email newsletters, broadcasts, and automations. This will also include , App push notifications and in-app messaging,
• Evaluate elements of the programme and ensure continuous improvement including KPis for our communications and effective journeys to on site or in app content.
• Support the Senior CRM Exec with the end to end process, including planning, briefing, copywriting outsource, set up, proofing, translation, implementation, and reporting.
• Implement the required customer segmentation, with communications that are appropriately targeted for best impact with territory and translation consideration.

With full training provided, the CRM Executive is expected to:

• Be actively involved in the CRM testing programme, ensuring good visibility of overall results and testing mechanics to improve KPIs.
• Engage with relevant third parties like Emarsys for ongoing development, training and best practice and technical developments.
• Work closely with the commercial, brand and trading teams to plan CRM contact and content strategy to maximise revenue opportunities.
• Learn and contribute to CRM impact as required in projects, bringing ideas and new initiatives to the team.

Skills/Experience required:

• Accuracy in content and data, and very strong organisational and teamwork skills.
• Aptitude for platform set up, CRM platform awareness / experience is a bonus.
• Commercially minded with a creative awareness.
• Flexible and adaptable - experience of working in fast-paced retail is ideal

Benefits

• Attractive salary dependant on skills and experience
• Flexible/hybrid work policy
• 25 days annual leave plus all bank holidays included
• Generous staff discount
• Modern office with collaborative workspaces
• Enhanced maternity/paternity pay
• Cycle to work scheme
• Onsite parking
• Morning breakfast on us every morning when you are in the office
• Annual Summer/Christmas events
• Mental Wellbeing: Full Access To Mental Health Councillor’s & First Aiders

Plus so much more!

If this sounds like this is you please apply via email

[e-mail]

Please note we will not accept unsolicited CVs from recruitment agencies

Beauty Bay are committed to fostering a workplace culture that embraces diversity and promotes inclusion. We are committed to providing equal opportunities for all employees, workers and job applicants regardless of gender, sexual orientation, marital or civil partner status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability or age, or pregnancy. Our goal is to create an environment where everyone feels confident and empowered to lead with their ideas and contribute a unique perspective.