CRM Executive

Plum Fintech; London; Hybrid; GBP 40,000 - 50,000; Full time

Job summary

A financial technology company in London is seeking a proactive CRM Executive to lead customer engagement strategies. This role involves crafting personalized journeys through emails, push notifications, and in-app messages. Ideal candidates should have 1–3 years of CRM experience, preferably in fintech, and a passion for data-driven marketing. The position offers a competitive salary, stock options, and a flexible working environment, with at least 2 days a week in-office.

Benefits

Stock options

Private health insurance

Annual training budget

Flexible remote working

25 days holiday

Paid volunteering day annually

Qualifications

• 1–3 years of experience in CRM or lifecycle marketing, preferably in fintech.
• Ability to learn new tools quickly.
• Strong analytical skills and data-driven mindset.

Responsibilities

• Build and optimize multi-channel customer journeys.
• Segment customer messages for effective communication.
• Collaborate with teams to craft engaging content.

Skills

CRM or lifecycle marketing experience

Learning new tools

Data analysis

Creative instincts

Get-it-done attitude

Job description

Hey! We’re Plum, your smart saving and investing app on a mission to help grow money for life. Whether you’re stashing the cash for tea and toast in your first home or catching some rays during retirement, Plum’s got your back.

Since 2016, over 2 million people in 10 European markets have set aside more than £2 billion with our clever automation and AI –that’s the magic of Plum! As recognition for our work, we’ve received awards from the likes of Deloitte, Finder, and more.

That’s all down to our passionate team of 200+ Plumsters, who work around Europe to help us achieve our mission. And now we’re looking for more brilliant people to join us on our journey.

The Role
We’re looking for a proactive, data-driven, and creative CRM Executive to take our customer engagement to the next level. In this role, you’ll be the architect of personalised customer journeys—ensuring our users receive the right message, at the right time, through the right channel.

You’ll dream up and deliver the kind of emails, push notifications, and in-app nudges that make people feel understood—not sold to.

What you’ll be doing

• Build, run, and optimise multi-channel customer journeys (email, push, in-app).
• Segment like a pro—get the right message to the right person at the right time.
• Bring lifecycle campaigns to life, from “welcome” to “we’ve missed you.”
• Collaborate with designers and copywriters to craft communications that actually get read.
• Align CRM activities with commercial objectives and product developments.
• Track, test, tweak, repeat—always chasing better engagement.
• Keep our tone sharp, on-brand, and customer-first.

What we’re looking for

• 1–3 years of CRM or lifecycle marketing experience (bonus if it’s fintech).
• Comfort with learning new tools.
• A curious mind that loves experimenting and learning from the data.
• Strong creative instincts and an eye for what feels right to a customer.

• A get-it-done attitude in a fast-moving environment.

What’s in it for you

• Own part of the company you're helping grow through stock options
• Private health insurance
• Annual training budget
• Plum Premium for free
• Competitive referral scheme
• Flexible approach to remote working: we encourage at least 2 days a week in one of our beautiful offices in London, Athens or Cyprus
• Team breakfasts and team lunches
• 25 days holiday + bank holidays
• 45 work-from-anywhere days to give you flexibility to work your way
• 2 weeks sabbatical after 4 years to take the break you deserve
• Enhanced parental leave
• 1 paid volunteering day annually
• Annual team trip to a surprise destination!
• A fun, inclusive company culture (think)

If you think this sounds like you, don’t hesitate to get in touch!

Thanks,

Plum Τeam

*Plum is an Equal Opportunity Employer. Plum does not discriminate on the basis of age, race, religion, sex, gender identity, sexual orientation, non-disqualifying physical or mental disability, national origin or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit and business need.