CRM Executive

Seat Unique; London; On-site; GBP 30,000 - 45,000; Full time

Job summary

Seat Unique, a leader in the live events industry, is seeking a CRM Executive to enhance the VIP experience at events. The role involves managing CRM campaigns, creating engaging content, and ensuring customer satisfaction from pre-event to post-event. Join us at our London HQ to contribute to memorable live experiences.

Qualifications

• 2–3 years of experience in a CRM or customer engagement role.
• Excellent writing and editing skills for digital content.
• Experience using CRM platforms like HubSpot or Salesforce.

Responsibilities

• Support execution and optimization of CRM campaigns across multiple channels.
• Produce high-quality content for landing pages and articles.
• Analyze campaign performance metrics and report insights.

Skills

Customer engagement

Content creation

Writing and editing

Data analysis

SEO knowledge

CRM knowledge

Team collaboration

Organizational skills

HTML knowledge

Education

Degree in Marketing, Communications, or a related field

Tools

CRM Platforms

Job description

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Our mission at Seat Unique is simple: to make premium live experiences more accessible to fans.

We are at the forefront of revolutionising the ticketing and hospitality industry by offering a safe, secure, and seamless online platform for fans to purchase official premium tickets and hospitality packages for their favourite sports, music and cultural events.

Seat Unique empowers clubs, promoters, venues, and rights holders to expand their reach, increase revenues, and enhance the overall fan experience. We provide a comprehensive solution that enables our partners to connect with new audiences and deliver exceptional experiences seamlessly.

We have forged official partnerships with globally renowned sports clubs, venues, and rights holders. We exclusively power hospitality and premium ticket sales through over 60 direct partnerships, including prestigious clubs such as Burnley FC, Yorkshire Cricket, and the Jacksonville Jaguars UK to name just a few.

At Seat Unique, we believe in the power of live events. That’s why we go beyond merely selling tickets; we deliver unforgettable experiences for fans. In a time when the experience economy is thriving, Seat Unique’s strong positioning is reflected in our remarkable growth trajectory. Recently ranked 4th among the fastest-growing tech startups in Sifted’s 100: UK & Ireland in 2024, our commitment to excellence and innovation continues to drive our success.

If you are passionate about revolutionising the live events industry and creating memorable experiences for fans worldwide, Seat Unique is the place for you! Join our dynamic team, and be a part of shaping the future of the premium ticketing and hospitality industry.

Who we’re looking for

Seat Unique is looking for a dedicated and customer-centric CRM Executive to join our team. In this role, you will be at the forefront of our venue liaison to ensure customers feel the optimal VIP experience across all venues. You will be responsible for championing our pre-event & on-site customer experience to ensure seamless arrival to the correct entrance, suite & seating whilst highlighting awareness of all VIP perks throughout the event experience.

We're in the live events business, which means in-person events are our core. This translates to our company culture and this role requires the candidate to be in the office five days a week at our London HQ. This in-person environment fosters agility. Being together allows our team to make quick decisions and adapt to the constant changes in our industry.

Requirements

As a CRM Executive, you will be responsible for ensuring that customers enjoy an outstanding and seamless VIP experience from pre-event planning through to on-site coordination and post-event follow-up.

Your role will involve:

• Support the execution and optimisation of CRM campaigns across email, SMS, and in-app channels.
• Produce high-quality written content for landing pages and blog articles to support broader SEO goals and increase organic visibility.
• Collaborate with the content and SEO teams to develop keyword-targeted articles and engaging content that boosts organic visibility and supports lead generation goals.
• Work closely with the wider marketing, commercial, and data teams to develop targeted customer journeys and lifecycle marketing initiatives.
• Create, proofread, and schedule engaging, on-brand content that drives engagement and conversions.
• Segment audiences using CRM tools to ensure the right messages reach the right customers at the right time.
• Analyse campaign performance metrics and report on results, providing actionable insights to improve future campaigns.
• Assist in the development of A/B tests to optimise subject lines, content, and send times.
• Ensure CRM data integrity, compliance, and best practices are maintained.

Skills & Experience

While these qualifications are highly regarded, we appreciate the value of diverse experiences. You don't need all of them, but they could include:

• 2–3 years of experience in a CRM, email marketing, or customer engagement role.
• Excellent writing and editing skills, with experience creating digital content that is both user- and SEO-friendly.
• Strong command of written English with exceptional attention to detail in grammar, tone, and clarity.
• Experience using CRM platforms (e.g., HubSpot, Salesforce, Klaviyo, or similar).
• Comfortable working with customer data and basic analytics to inform campaign strategies.
• Organised, proactive, and capable of managing multiple campaigns and deadlines.
• A collaborative team player with a growth mindset and a genuine enthusiasm for enhancing the customer experience.
• Experience in the events, entertainment, or e-commerce industry.
• Understanding of GDPR and data privacy best practices.
• Basic knowledge of HTML for email formatting.