CRM Executive

Austin Fraser; Liverpool City Region; On-site; GBP 30,000; Full time

Job summary

An established industry player is seeking a skilled CRM Executive for a 12-month fixed-term maternity cover. This role is pivotal in supporting the CRM strategy, enhancing customer loyalty, and executing effective email and SMS marketing campaigns. The successful candidate will collaborate closely with the CRM Manager and Head of Marketing, ensuring seamless campaign execution and insightful analysis of performance metrics. This exciting opportunity offers a competitive salary and the chance to make a significant impact during a crucial period. If you're passionate about CRM and digital marketing, this role is perfect for you!

Qualifications

• Experience in CRM marketing and digital marketing roles is essential.
• Strong understanding of marketing principles and project management skills.

Responsibilities

• Support CRM strategy to enhance customer loyalty and retention.
• Manage email marketing campaigns and analyze performance metrics.

Skills

CRM Marketing

Digital Marketing

Project Management

Email Campaign Development

A/B Testing

Consumer Insights

Tools

Google Analytics

Job description

We're looking for an experienced CRM Executive to join a leading Tour Operator for a 12-month fixed-term maternity cover. This is an exciting opportunity to join our client and play a key role during this period.

The successful candidate will work closely with the CRM Manager and Head of Marketing, taking over key responsibilities and ensuring a smooth transition during the maternity leave period. The CRM Executive will support the CRM agenda within marketing, building and optimising CRM communications to drive bookings, increase loyalty and lifetime value of customers.

Our client can offer a competitive salary of £30,000 plus commission, so if this role is of interest to you, please press the apply online button now!

Role of CRM Executive:

1. Supporting the CRM strategy to improve customer loyalty and retention
2. Working with the CRM Manager to plan and execute email and SMS marketing campaigns including the set-up, scheduling, and deployment of one-time, recurring, and triggered campaigns
3. Manage monthly email marketing calendar
4. Deliver flawless campaign execution by working to agreed processes and SLAs
5. Ensuring marketing is delivered against agreed tone of voice and brand guidelines
6. Use reporting tools like Google Analytics to analyse email statistics and use key metrics to report on consumer insights, content, and performance
7. Analyse performance of email marketing campaigns to provide actionable insights and improvements for future development
8. Manage reporting of regular email campaign, comparing performance against the targets, and communicating to internal stakeholders
9. Identify new target audiences for email campaigns

Skills required for the role:

1. Previous experience in CRM marketing
2. Proven experience in a digital marketing position / similar role (essential)
3. Strong understanding of key marketing principles: consumer needs and journey, user experience, target audience, etc. tools
4. Experience of end-to-end email campaign development and automations.
5. Experience with A/B testing
6. Strong project management skills

If you're interested in learning more about this CRM Executive role, please press the apply online button now!