CRM Executive

Fresha; Greater London; On-site; GBP 35,000 - 45,000; Full time

Benefits offered by this job

Salary £35K-45K

Pension: 5% employer matching

Health Insurance

Free Friday lunch

London office: 5 days/wk

Career Development

Global Exposure

Learning & Development

Job summary

Fresha in London is seeking a CRM Executive to own defined CRM areas and drive engagement across Fresha’s partner network. The role focuses on end-to-end campaigns, segmentation, messaging, and reporting, with HubSpot as the core tool.

You will collaborate with Marketing, Customer Experience and Product teams to optimise journeys, improve retention and conversion, and contribute to Fresha’s global growth from our London office.

Qualifications

• Hands-on experience with a CRM or marketing automation platform, ideally HubSpot.
• Interest in CRM with segmentation, automation and journey logic.
• Strong data and chart literacy to interpret performance.
• Strong copywriting skills for different audiences and channels.
• Ownership mindset with initiative and independent work.
• Collaborative and adaptable with strong communication to manage priorities.

Responsibilities

• Own defined CRM areas end-to-end, manage campaign performance.
• Build and manage CRM journeys in HubSpot with segmentation and automation.
• Write and optimise on-brand CRM communications across audiences.
• Analyse campaign performance and turn insights into next steps.
• Manage campaign volume and timing across high-volume periods.
• Work cross-functionally with Marketing, Customer Experience and Product.

Skills

CRM experience

Data literacy

Copywriting

Ownership

Collaboration

Multi-tasking

Tools

HubSpot

Braze

Job description

About Fresha Fresha is the

CRM Executive | London

About Fresha Fresha is the AI-powered operating system for the global beauty, wellness and self-care industry, connecting businesses, professionals and consumers through one platform.

Backed by KKR following an $80m investment, Fresha recently reached unicorn status with a $1bn valuation and continues to scale rapidly across global markets.

• 700+ employees globally
• 15 offices across North America, EMEA and APAC
• 140,000+ businesses using Fresha worldwide
• 450,000+ stylists and professionals on the platform
• More than 1 billion appointments processed to date

Our mission is to transform how beauty and wellness businesses operate, giving them the technology, tools and financial solutions they need to grow — while making it easier for consumers to discover, book and pay for services.

Role Overview / Purpose

CRM Executive | London | 5 days per week in our London office

• Own defined areas of Fresha’s B2B CRM programme, such as reactivation and growing wallet share.
• Take campaigns end-to-end, from segmentation and messaging through to execution, reporting and optimisation.
• Work closely with the CRM Manager to build your expertise in HubSpot and develop a strong understanding of CRM strategy and best practice.
• Help drive partner engagement, retention and conversion through relevant, well-timed communications.
• Have a visible impact on how Fresha engages and grows its global partner base.

What You’ll Do

• Own defined CRM areas end-to-end, such as customer reactivation or growing wallet share, taking responsibility for campaign performance and continuous improvement.
• Build and manage CRM journeys in HubSpot, including segmentation, automation and messaging logic, working closely with the CRM Manager.
• Write and optimise on-brand CRM communications, including newsletters, feature announcements and targeted campaigns across different audiences.
• Analyse campaign performance, using data and charts to understand what is working, identify opportunities and turn insights into clear next steps.
• Manage CRM campaign volume and timing, helping coordinate the sending calendar and ensuring communications remain effective during high-volume periods.
• Work cross-functionally with Marketing, Customer Experience and Product to deliver campaigns and automated workflows that support partner engagement and conversion.

What We’re Looking For

• Hands-on experience with a CRM or marketing automation platform, ideally HubSpot. Braze experience is a plus but not essential.
• A genuine interest in CRM, with the ability to quickly understand segmentation, automation and customer journey logic.
• Strong data and chart literacy, with the ability to interpret performance and turn findings into practical actions.
• Strong copywriting skills, with the ability to adapt tone and messaging for different audiences and channels.
• A strong sense of ownership and initiative, with a solutions-driven approach and the confidence to work independently.
• Collaborative and adaptable, with strong communication skills and the ability to manage multiple priorities and deadlines in a fast-moving environment.

Your Opportunity at Fresha

• Own, don’t just execute: Take genuine ownership of defined CRM areas and see your work directly influence business outcomes.
• Build your CRM career: Develop hands-on expertise across HubSpot, segmentation, automation, messaging, testing and reporting.
• Learn from experienced leaders: Work closely with the CRM Manager and wider Product and Marketing teams, gaining exposure to both strategic and executional CRM.
• Grow with Fresha: Join a rapidly scaling global technology business where your responsibilities and opportunities can grow alongside the company.
• Make a visible impact: Your campaigns will reach Fresha’s global partner base and directly support engagement, retention and commercial growth.
• Develop towards greater ownership: Success in the role means progressing from managing defined campaigns to becoming a trusted owner of larger areas of the CRM programme.
• Work at global scale: Gain exposure to CRM challenges across multiple markets, audiences and customer journeys within a business serving 140,000+ businesses worldwide.

Benefits

• Competitive salary - £35K-45K depending on your level of experience
• Pension: 5% employer contribution match
• Health Insurance: Fully covered Health Insurance after successfully passing probation
• Office Perks: Free office lunch every Friday
• Office: 5 days per week in our London office, working alongside a collaborative and high-performing team
• Career Development: Clear opportunities for career progression and development
• Global Exposure: The opportunity to work within a rapidly growing international technology business
• Learning & Development: Develop your CRM expertise while working closely with experienced Product, Marketing and CRM professionals