CRM Executive

Monsoon; City Of London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A retail company in London is seeking a CRM Executive to join their Digital team. This role involves comprehensive management of email campaigns, from briefing to analysis, aiming to enhance customer engagement. The ideal candidate will possess strong analytical skills and experience with email automation tools. The company offers a competitive salary, generous holiday, and various employee benefits including flexible working options.

Benefits

Competitive salary

23 days holiday with options to purchase more

Bonus day off after 6 months service

Pension with automatic enrollment

Life assurance

Flexible working approach

Employee discount up to 50%

Interest-free season ticket loans

Additional discounts available

Qualifications

• Experience in managing email campaigns from brief to delivery.
• Ability to use data insights to evaluate campaign performance.
• Understanding of email best practices and optimisation.

Responsibilities

• Brief, create, send, and report on email campaigns.
• Support development of the email plan with insights.
• Evaluate performance and recommend improvements.

Skills

Email campaign management

Data analysis

Google Analytics

Excel proficiency

Commercial focus

Multi-project management

Education

Degree in Business or Marketing

Tools

Ometria

Job description

Monsoon are looking for a CRM Executive to join our Digital team. This role will be responsible for email campaign delivery, review and optimisation. Driving great customer experience and exceeding email channel targets. You will work closely with the team to deliver Monsoon's email plan and report into the Senior CRM Manager.

Responsibilities

• Responsible for briefing, creating, sending and reporting on email campaigns.
• Supporting the development of the email plan with campaign and email channel insight.
• Working effectively with key stakeholders to ensure email messaging and creative is in line with the trading and marketing calendar
• Propose and deploy test and learning strategy to maximise engagement and revenue
• Identify segmentation opportunities and building audiences to run effective targeted campaigns aimed at increasing retention and customer value
• Ensure email best practices are being followed, and optimisation across devices and templates are continually reviewed.
• Support CRM team with key development projects
• Using data insight, evaluate performance of all campaigns and make recommendations for improvements to weekly newsletters and overall email strategy
• Assist with weekly and monthly reporting
• Actively champion new ideas and initiatives in line with competitors activity / industry trends
• Weekly competitor reporting; to be used for idea generation and evaluating weekly performance
• Previous experience of briefing creative for marketing collateral
• Use of Google Analytics desirable
• Proficient at manipulating data within Excel for reporting purposes
• Experience with building emails and automations in ESPs, Ometria would be an advantage
• Commercially focused
• Understanding of wider marketing - brand marketing as well as commercial-driven messages
• Positive, passionate and proactive attitude
• Excellent multi-project management and organisational skills
• Works well under pressure to tight deadlines - strong attention to detail

Qualifications & Requirements

• Degree in Business, Marketing or relevant subject desirable

Benefits

• Competitive salary
• 23 days holiday with the option to purchase additional holiday through our salary sacrifice scheme
• Bonus day off each year after 6 months service
• A pension that you will be automatically be enrolled in after 3 months
• Life assurance (subject to participating in the pension scheme)
• A flexible working approach
• Early pay day Friday finish
• A generous staff discount with up to 50% discount on our products
• Interest free season ticket loans
• Additional discounts such as Westfield discount, Taste card membership etc

If this all sounds great and you feel you are who we are looking for, let us know and apply today. At Monsoon Accessorize we don't focus only on what we do, we also care about how we do it. Our values and the way we behave are important to us. We are committed to creating a diverse and inclusive workforce and an environment where we value and respect every individual's unique contribution, enabling all of our employees to thrive and achieve their full potential. We want to attract the broadest range of talented people and are an equal opportunity employer. We welcome applications from individuals, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief. We will also consider flexible working requests for all roles, unless operational requirements prevent otherwise.