CRM & Email Marketing Manager

Mulberry England; Greater London; On-site; GBP 60,000 - 90,000; Full time

Job summary

Mulberry England is seeking a results-driven CRM & Email Marketing Manager to lead growth across CRM & Email in the UK and global markets. This pivotal role drives Mulberry.com revenue, enhances customer retention, and improves CAC while expanding all digital channels in line with business goals.

The role requires hands-on analytics, strong organisation, and the ability to manage both internal teams and external agencies in a fast-paced, brand-led environment.

Qualifications

• Experience in a similar digital marketing role across multiple channels.
• Proficiency in campaign analytics and data reporting.
• Experience with ESP and CRM tools such as Bloomreach.
• Proven experience delivering customer lifecycle strategies across digital channels.
• Highly organised with strong attention to detail and ability to manage multiple campaigns across regions.
• Collaborative and proactive with excellent communication skills in a fast-paced environment.

Responsibilities

• Support Head of Digital Marketing with development and execution of the digital marketing strategy across key regions.
• Forecast channel traffic, demand and efficiency with forecasts.
• Manage external agencies to deliver channel strategy and performance.
• Deliver revenue targets across CRM & email and align with forecasts.
• Plan and execute email campaigns based on promotional calendar and launches.
• Manage email campaigns and flows for customer retention (welcome series, reactivations, etc.).
• Develop CRM strategies to enhance retention and engagement.
• Implement strategies to re-engage non-loyalty customers and increase lifetime value.
• Provide daily, weekly and monthly reporting to show growth across channels.
• Analyze campaign data to optimize email KPIs (OR, CTR, engagement, CVR, revenue per email, AOV).
• Identify opportunities to drive growth and optimize performance across channels.
• Monitor campaign tracking, attribution, and performance across markets.
• Collaborate with creative and content teams to test messaging, formats and landing pages.

Skills

Campaign analytics

Data reporting

Collaborative communication

Team leadership

Tools

Bloomreach

Excel/Sheets

Job description

Born in 1971, the roots of Mulberry are in Somerset, England. For more than fifty years, Mulberry has been a British lifestyle brand, internationally acclaimed for quality and design capturing the Mulberry Spirit.

Sustainability has been part of the Mulberry ethos since the brand's inception, in recognition of our purpose-driven approach, in 2024 we proudly achieved B Corp Certification.

Today, we are a global brand, but our values remain the same; we are committed to improving our impact on people and the planet. To do this our people are honest, dynamic, and community spirited.

If these are values you share, we would love you to join our team.

The Role:

We are seeking a results-driven CRM & Email Marketing Marketing Manager to play a key role in driving growth across CRM & Email activity in the UK and global markets. This is a pivotal role in the business driving M.com revenue, growing customer retention, improving CAC and growing all digital marketing channels in line with business goals.

Duties and Responsibilities:

• Supporting the Head of Digital Marketing in the development, management and execution of the Mulberry digital marketing strategy across key regions.
• Supporting Head of Digital Marketing with forecasting channel traffic, demand and efficiency is aligned with forecasting.
• Management of external agencies, ensuring delivery of channel strategy and performance.
• Deliver on revenue targets across CRM & email ensuring performance is aligned with forecasts, and including other channels as required.
• Plan, set up and execute Email campaigns based on promotional calendar, launches and key focuses weekly.
• Manage and optimize effective email campaigns and flows aimed at customer retention, for example welcome series, re-activations, etc.
• Develop and implement CRM strategies to enhance customer retention and engagement.
• Assist with develop strategies to convert non-loyalty customers, drive engagement, lifetime value and customer retention.
• Manage daily, weekly, monthly reporting to deliver growth across marketing channels, as required.
• Analyse campaign data to drive ongoing optimisation across email — improving KPIs such as OR, CTR, Engagement time, CVR, revenue per email, AOV, etc.
• Seek opportunities to drive growth and optimize performance across marketing channels.
• Monitor and maintain campaign tracking, attribution, and performance accuracy across all markets.
• Collaborate with creative and content teams to test and refine ad messaging, creative formats, and landing pages for maximum performance.

Culture:

• Embrace and demonstrate the Mulberry values and behaviours: honesty, dynamism, and a community-oriented spirit.
• Support Mulberry to deliver an inclusive culture, through behaving in a way that is open-minded and respectful towards others, and understanding that your views, opinions, and experiences may not always be shared by your colleagues.
• Act as an ambassador for Mulberry and communicate positively about the brand.

Sustainability:

• As a certified B Corp, we are committed to using business as a force for good. You’ll be encouraged to incorporate environmentally and socially responsible practices into your work, supporting our Made to Last strategy across Climate, Circularity, and Community.
• Help foster a culture where diversity is celebrated and every individual feels valued, respected, and included. Champion equity, empathy, and understanding in all interactions - internally and externally.

Skills and Experience Required:

• Experience in a similar digital marketing role, ideally with hands‑on experience across multiple marketing channels.
• Proficiency in campaign analytics and data reporting (Excel/Google Sheets essential; experience with BI tools a plus).
• Experience in ESP and CRM tools such as Bloomreach.
• Proven experience in developing and delivering customer lifecycle strategies across digital marketing channels.
• Highly organised with strong attention to detail and the ability to manage multiple campaigns across regions.
• Collaborative and proactive, with excellent communication skills and the ability to work in a fast‑paced environment.
• Experience in managing a team or individual.

Mulberry is an equal opportunities employer and we are passionate about hiring and developing the best talent. All hiring decisions are made only on the basis of qualifications, skills or experience and as they relate to the particular role. If you need us to make any adjustments to our application or interview processes to enable you to be at your best, please email us at [e-mail].