CRM & Email Marketing Analyst

Baillie Gifford & Co; City of Edinburgh; On-site; GBP 38,000 - 48,000; Full time

Job summary

Baillie Gifford & Co in Edinburgh is seeking a CRM & Email Marketing Analyst to drive email campaigns via Marketo, build templates and landing pages, and analyse results. You’ll translate stakeholder briefs into high-quality email marketing activity, supporting campaigns, webinars and events.

You'll collaborate with the CRM & Email Marketing Team, maintain compliance records, and continuously improve campaign effectiveness using data insights and testing.

Qualifications

• Willingness to achieve Marketo Certified Expert within 12 months.
• Knowledge of HTML and CSS or other relevant coding languages.
• Experience executing email campaigns and flows.
• Good understanding of General Data Protection legislation.

Responsibilities

• Using Marketo, create, update and maintain email content and templates for email marketing activity.
• Engage with internal stakeholders, reviewing briefs and gathering requirements for implementation.
• Work closely with the wider CRM & Email Marketing Team to ensure efficient flow of requests and timely sends.
• Support marketing initiatives across the business in collaboration with relevant teams and external agencies.
• Maintain compliance records and relevant procedure notes related to financial promotion and data protection.
• Conduct testing and reporting on email performance and sign-up rates.

Skills

Attention to detail

Stakeholder engagement

Organisational skills

Tools

Marketo

ESP familiarity

Job description

Job Title

CRM & Email Marketing Analyst

Department

Marketing & Distribution-BG-UK

Overview of Department

The CRM & Email Marketing Team manages the creation and distribution of global marketing emails via Marketo. This includes mapping user journeys, managing targeting lists, creating HTML emails and landing pages, and analysing results. The team also manages integrations with platforms including Salesforce, Zoom, Workcast and LinkedIn, coordinates postal mailings and supports webinars, lead generation and nurture programmes. Working closely with colleagues across the Clients Department, the team supports the delivery of global marketing campaigns.

Purpose of Role

As a CRM & Email Marketing Analyst, you'll support the delivery of our email marketing activity through the creation, updating and maintenance of email and landing-page content and templates within Marketo. You'll work closely with internal stakeholders to understand their requirements and translate these into high-quality email marketing activity, supporting campaigns, webinars and events. You'll also work with colleagues across the CRM & Email Marketing Team to coordinate delivery, test and analyse performance and continually develop your understanding of the digital and marketing environment.

Responsibilities

• Using Marketo, create, update and maintain email content and templates for email marketing activity, including webinar promotion and event sign-up.
• Engage with internal stakeholders, reviewing briefs and gathering requirements for implementation.
• Work closely with the wider CRM & Email Marketing Team to ensure an efficient flow of requests and implementation and support the scheduling of sends.
• Work with the team, relevant areas of the firm and external agencies to support marketing initiatives across the business.
• Maintain awareness of financial promotion and other relevant legislation and consider its impact on our websites and online marketing material, with guidance from Compliance and Legal.
• Maintain appropriate compliance records and relevant procedure notes.
• Maintain awareness of developments across digital and marketing, contributing ideas and proposals where appropriate.
• Conduct testing and reporting on email performance and sign-up rates.

What success looks like

High-quality campaign delivery: Email and landing-page activity is created and delivered accurately, consistently and to agreed timescales. Effective stakeholder support: Requirements are understood clearly and translated into effective email marketing activity, with stakeholders kept informed throughout delivery. Strong digital execution: Marketo and related digital tools are used effectively to create, maintain and deliver high-quality campaigns, with appropriate testing and quality control. Insight-led improvement: Email performance and sign-up data are used to understand effectiveness and identify opportunities to improve future activity. Effective controls: Email marketing activity is delivered with appropriate consideration of financial promotion, data protection and other relevant requirements, with accurate records maintained.

Qualifications

• Willingness to achieve Marketo Certified Expert within 12 months of starting the role.
• Relevant marketing industry qualifications would be advantageous.
• Your knowledge and experience Experience executing email campaigns and flows.
• Good understanding of General Data Protection legislation.
• Knowledge of HTML and CSS or other relevant coding languages.
• Experience using Marketo or another email service provider (ESP).
• Experience building emails using dynamic content and segmentation.
• Experience within financial services would be advantageous.

The type of candidate that we're looking for

We're looking for someone with strong attention to detail who takes pride in delivering accurate, high-quality work. You'll be organised and able to manage competing priorities and deadlines, bringing enthusiasm, self-motivation and a strong sense of ownership to seeing tasks through to completion. You'll enjoy working collaboratively and engaging with stakeholders across the business, taking time to understand their requirements and building effective working relationships that support successful delivery. You'll also be curious about digital marketing and how technology can improve the way we work. You'll be keen to develop your knowledge, contribute ideas and use insight from campaign performance to continually improve the quality and effectiveness of our email marketing activity.

Critical skills

• Nurture Relationships
• Digital Effectiveness (including AI)
• Team Working
• Improvement mindset

Closing Date

November 20, 2026

Should you choose to use AI tools to support your application, we ask that you do this thoughtfully. We encourage you to ensure your application reflects your own voice, experience, and motivations. We value authenticity and want to understand your individual strengths and perspectives. At Baillie Gifford, we are committed to fostering an inclusive and respectful culture in which each of our colleagues can thrive and develop. We believe that our clients are best served by a diverse workforce with the experiences, ideas and perspectives that this brings. If you are currently working at Baillie Gifford as an employee or contractor please apply to this job from the firm's Workday internal career site. Baillie Gifford is an independent, private partnership, which allows us to focus entirely on our clients and their investments. It helps our stability, motivation and culture and enables us to take a long-term view on all that we do, including staff development, client relationships and investing. And just like with our investments, we’re good at spotting potential in our employees. Join us and we’ll actively support you to explore the possibilities of your career and interests. We’ll give you on-going training and development, all to ensure you have valuable opportunities to grow your unique talents and pursue your goals. We’re also incredibly committed to the wellbeing of our employees. This is just a taste of our culture. One that was created by the partners who own and will work with you every day in the firm. People who are always on hand to hear your ideas and suggestions of how to make Baillie Gifford an even better place to be. So, if this sounds like somewhere you could realise your full potential, then our next investment could be you.

If you have any questions or issues regarding your application, please contact us at [e-mail].

For more detail on careers at Baillie Gifford visit our careers site at: https://www.bailliegifford.com/en/uk/careers This page hosts our regular vacancies - to view our graduate and internship vacancies follow this link.