CRM & Email Executive

Oliver Bonas; London; Hybrid; GBP 30,000 - 40,000; Full time

Job summary

A leading lifestyle brand in London seeks a CRM & Email Executive to enhance performance in email and CRM campaigns. The role involves managing the email strategy, optimizing customer engagement, and using data analytics to drive results. The ideal candidate should have experience in email marketing and CRM, with strong analytical skills. This position offers a hybrid working model and numerous employee benefits.

Benefits

Employee discount up to 50%

Free onsite gym

Flexible holiday – 30 days

Free membership for Westfield Health Cash Plan

Education and support through eLearning platform

Qualifications

• Experience in email marketing and CRM role, preferably in retail or e-commerce.
• Ability to interpret data and draw actionable insights.
• Strong attention to detail with a methodical mindset.

Responsibilities

• Drive performance of email and CRM campaigns.
• Manage email send calendar and audiences.
• Track channel performance and identify areas of opportunity.

Skills

Experience with ESPs / CDPs

Proficiency in email marketing platforms

Analytical skills

Excellent communication skills

Problem-solving skills

Tools

Tableau

GA4

Job description

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We are looking for a CRM & Email Executive to join Team OB in our Support Office.

As a CRM & Email Executive at OB, you will drive the performance of our email and CRM campaigns, as well as retention marketing initiatives that create personalised experiences, marketing automation and engaging content.

Reporting to the CRM & Marketing Automation Lead, you will work with the wider marketing and e-commerce teams to develop and execute our email newsletter strategy, through the end-to-end process for email marketing campaigns and optimising cross-channel user journeys.

You will leverage the data and functionality available in our CDXP to orchestrate omnichannel campaigns and personalised customer experiences tailored to a customer lifecycle status and preferences, driving customer engagement, conversion and retention across all channels.

Using a data-driven approach, you will track channel performance and action insights to identify areas of opportunity for development and to prioritise CRM campaign strategy in line with business priorities and to maximise ROI.

Our Support Office is based in Tolworth, near Chessington, only a 30-minute journey from London Waterloo. We offer hybrid working with a split of 3 days in the office and 2 days home working per week, and are open to having conversations about working flexibly.

A bit about us …

At Oliver Bonas (OB), our values of Work Hard, Play Hard & Be Kind are integral to everything we do. Collaboration, imagination, curiosity, and teamwork are key to our success, and everyone has their part to play in making OB a special place to work.

Having fun is key, and a playful and positive approach creates an optimistic environment. We don’t take ourselves too seriously, but we are serious about what we do.

Our team knows their stuff. They’re confident and creative and unafraid to challenge convention to find solutions, taking accountability for their actions, but always with kindness and humility.

More about the role …

An OB CRM & Email Executive will:

• Work with campaign and merchandising teams to execute email newsletter strategy, feeding into topline campaign plans with historical learnings and observed performance trends

• Manage email send calendar and audiences in line with deliverability best practices, as well as the A/B testing strategy, to identify opportunities to drive incremental revenue

• Recommend ways to optimise content, engagement and conversion based product selection, back in stock opportunities and secondary content

• Monitor email newsletter performance and base health, with a focus on lifecycle status monitoring and predictive models, identifying opportunities for development and optimisation to drive customer engagement, conversion and loyalty

• Drive subscriber value and base growth with omnichannel lead generation initiatives such as data capture competitions and paid audience support

• Brief our external technical partners with tasks to support email and CRM use cases, managing timelines and outputs and maintaining strong relationships

• Develop and maintain strong relationships with key internal stakeholders, being a spokesperson for the CRM team and presenting to wider teams, championing CRM initiatives and exploring opportunities for collaboration

• Ensure compliance of our email channel and CRM marketing initiatives in accordance with data protection rules

• Evolve our best practice in-line with industry trends and innovations, challenging OB to advance our approach to align with evolving business needs. Including but not limited to omni-channel opportunities and new channels such as SMS

• Generous employee discount up to 50% off all OB products

• Free access to our 24 hour employee assistance programme with Care First – offering financial, emotional and vocational support

• Flexible holiday – 30 days (including bank holidays) – increasing to 35 days with length of service

• Annual discretionary profit related bonus scheme

• Free membership for our Westfield Health Cash Plan

• Free access to our onsite gym

• Cycle to work scheme

• Refer a Friend incentive

• Quarterly free lunch

• Enhanced maternity, paternity, adoption and shared parental leave

• Equity, Diversity and Inclusivity Voice network and EDI team

• Education and support through 360L eLearning platform

What we look for:

• Experience with ESPs / CDPs, experience with Bloomreach is beneficial

• Experience within an email marketing and CRM focused or similar role, preferably in a retail or ecommerce environment

• Proven capability to develop and execute successful CRM and email marketing campaigns and proficiency in email marketing platforms and best practices

• Proactive, flexible and self-initiating nature with action orientated approach, problem-solving skills and ability to thrive in a fast-paced environment

• Creative thinker with a passion for delivering innovative and impactful campaigns

• Strong analytical skills, with the ability to interpret data and draw actionable insights

• Excellent communication skills, both written and verbal, with an ability to write engaging copy with accurate spelling and punctuation and clearly and confidently present to key stakeholders

• Strong attention to detail with a technical and methodical mindset

• Ability to work independently, prioritise tasks accordingly, manage deadlines and communicate timelines

• A good understanding of customer data points, compliance best practices and technical principles

• Experience utilising reporting tools - Tableau, GA4 and CDP reporting functionality beneficial

Equity, Diversity & Inclusion at OB

At Oliver Bonas, our promise is to do our bit to make living a joyful experience and give cause for optimism. This promise is central to our work in equity, diversity and inclusion (EDI). To bring joy to others, we must first ensure everyone at OB feels valued, included and most importantly, can be themselves at work.

It is important to us that our brand reflects wider society and the communities in which we operate. As a result, we welcome all eligible applicants for this role however we are particularly interested in speaking to eligible candidates from the Black, Asian & Mixed Heritage communities.

Oliver Bonas is a Disability Confident Committed employer under the Disability Confident employer scheme.

To read more about our ED&I commitments, head over to the EDI page on our website: https://www.oliverbonas.com/meet-the-team/diversity

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