CRM/Digital Marketing Specialist

Blue Legal; London; On-site; GBP 35,000 - 55,000; Full time

Job summary

A prestigious US law firm is seeking a CRM / Digital Marketing Specialist to enhance their London operations. Key responsibilities involve managing Salesforce, coordinating marketing efforts, and driving CRM efficiencies. Candidates should possess experience with relevant systems and a track record in legal or similar sectors.

Qualifications

• Experience with Salesforce or similar enterprise CRM.
• Familiarity with Pardot or similar marketing automation.
• Valid work experience in a relevant firm.

Responsibilities

• Manage incoming support tickets for timely resolution.
• Support execution of marketing campaigns using Pardot.
• Provide user training and maintain training materials.

Skills

Database management

Technical aptitude

Education

Bachelor’s degree

Tools

Salesforce

Pardot

Job description

A major US law firm is hiring a CRM / Digital Marketing Specialist to join their London office. The role-holder will play a vital role in achieving business strategies, through developing and optimising the firm’s CRM and Marketing Automation systems. Collaborating with cross-functional teams, you will ensure the seamless operation of cloud-enabled CRM and Marketing Automation platforms, driving efficiency and innovation.

The Responsibilities:

• Responsible for managing incoming support tickets, ensuring timely responses and resolutions.
• Actively support the administrative function of Salesforce, the firm’s CRM platform.
• Assist users with data imports, exports, updates, and contribute to data cleansing efforts.
• Provide support with the execution and reporting of marketing campaigns within Pardot, the firm’s marketing automation platform.
• Coordinate marketing email creation, list management, and event coordination.
• Resolve email and form-related formatting issues, including HTML editing and understanding prospect audit trails.
• Troubleshoot issues and implement effective solutions promptly.
• Deliver comprehensive training to both existing and new users, emphasizing data quality standards.
• Contribute to the development and maintenance of training materials related to CRM and Marketing Automation.

The Candidate:

• Demonstrated aptitude for technology, and understand how to resolve database issues.
• Salesforce or similar enterprise CRM experience (Advantageous).
• Pardot or similar marketing automation platform experience (Advantageous).
• Educated to a Bachelor’s degree.

Please note: Due to the specific sectors we work in, only candidates with valid work experience in a Law Firm, Accountancy Firm, Management Consultancy, Property/Construction Firm, Financial Services Firm or a high profile relevant Association or Agency will be considered. We regret that our clients will not accept applications outside of these areas.

Blue Legal offers the services of an employment agency for permanent work and an employment business for temporary work.

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