CRM Data Executive

JR United Kingdom; Hemel Hempstead; Hybrid; GBP 30,000 - 45,000; Full time

Job summary

An innovative B2C brand is seeking a talented CRM Data Executive to enhance their email marketing strategies. This role, located in Hertfordshire, offers a blend of creative and analytical tasks, including the development of engaging email campaigns and the use of automation tools to drive customer engagement. With a focus on data-driven strategies, you will play a key role in shaping the brand's customer acquisition and retention efforts. This is a fantastic opportunity for someone looking to grow within a dynamic CRM team and make a significant impact on business strategy.

Qualifications

• Erfahrung im E-Mail-Marketing und in der Nutzung von Automatisierungstools.
• Fähigkeit zur Analyse von Kampagnendaten und zur Ableitung von Verbesserungen.

Responsibilities

• Erstellung und Verwaltung von E-Mail-Kampagnen in Zusammenarbeit mit dem Marken- und Kampagnenteam.
• Implementierung der jährlichen E-Mail-Strategie in Übereinstimmung mit dem Einzelhandelskalender.

Skills

Email Marketing

Data Analysis

Automation Tools

Campaign Management

Tools

Customer Data Platform (CDP)

Job description

Proximity Recruitment is searching for a talented, analytical CRM Data Executive to join an innovative B2C brand in Hertfordshire. The role is 4 days a week in the office, with 1 day remote.

Responsibilities include:

1. Working with the brand and campaigns team to create engaging email campaigns, focusing on both creative and technical elements such as triggers and automation.
2. Delivering creative briefs to external agencies.
3. Ensuring all emails align with brand guidelines and retail calendar.
4. Coordinating the email approval process, testing emails and discount codes, and ensuring timely sign-offs.
5. Setting up and broadcasting email campaigns using the Customer Data Platform (CDP).
6. Supporting tactical local email campaigns.
7. Implementing the annual email calendar aligned with the national retail calendar.
8. Maintaining campaign, weekly, and monthly reporting with recommendations for improvement.
9. Supporting data-driven strategies for customer acquisition and retention.
10. Enhancing campaign efficiency through automation and AI tools, moving towards personalized campaigns where appropriate.

This role offers a great opportunity to add value to the business strategy and develop within the CRM department. It is suitable for candidates with email marketing experience and a desire to grow. Please apply for more details.