CRM - CRM Marketing Exec

Whitbread; Dunstable; On-site; GBP 27,000 - 36,000; Full time

Job summary

Whitbread is seeking a CRM Executive to support the CRM Marketing Manager. This role is focused on owning CRM workflows and executing multi-channel campaigns. Ideal candidates will have experience in CRM systems, strong campaign analysis skills, and a background in marketing.

Benefits

Annual incentive up to 15%

Qualifications

• Experience in a CRM environment with Adobe Campaign.
• Good understanding of marketing principles and customer engagement.
• Experience in campaign proposition briefing.

Responsibilities

• Brief and create workflows for Premier Inn CRM service.
• Test and integrate campaigns to ensure efficient delivery.
• Maintain triggered transactional communications.

Skills

Experience in CRM

Campaign analysis

Marketing principles understanding

Tools

Adobe Campaign

Job description

Directly supporting the CRM Marketing Manager, the role of the CRM Executive is to own CRM workflows and the deployment of multi-channel CRM activity across service, transactional and automation activities. To support business requirements for customer engagement and revenue. They are also required to support briefing and activity design processes.

Why you'll love it here:

• Annual incentive up to 15%

What you’ll do:

• To brief, build and broadcast Premier Inn CRM service and automated activity by creating highly targeted workflows using segmentations and data to enhance customer experience.
• Responsibility for testing, checking and integrating all creative and data considerations for all campaigns so that all systems and processes work together.
• Responsible for ensuring efficient delivery of CRM activities, utilising existing and new system capabilities
• To be responsible for creating and maintaining the triggered transactional comms

What we need:

• Experience in CRM using Adobe Campaign or other CRM systems
• Experience of campaign analysis
• Good experience in marketing/customer focused environment with understanding of marketing principles and CRM
• Experience of campaign proposition briefing and development ways of working

Be part of our Commercial Team at Whitbread

Our brands speak for themselves, but that’s down to the work that our Marketing team put in. Creativity and innovation allow us to elevate our brands, gain new guests and keep our regulars coming back for more. From producing branded adverts that showcase our ever-changing hotel rooms, right through to promoting new launches, B2B and collaborating with Media agencies to deliver different digital campaigns, you’ll be there using insight, data and strategy to get our brands noticed.

We believe that everyone is unique and there should be no barriers to entry and no limits to ambition. We are committed to being an inclusive organisation that values diversity and welcome your application whatever your background or situation.

Under-represented groups such as women, ethnic minorities, people with disabilities & members of the LGBTQ+ community (those who identify as lesbian, gay, bi, trans, and non-binary or those who use a different LGBTQ+ term), are strongly encouraged to build a career with us. We are open to part-time and flexible working and, where possible, will try to support this.