CRM Copywriter

Better placed recruitment; City Of London; On-site; GBP 30,000 - 45,000; Full time

Job summary

A leading online healthcare ecommerce company is seeking a commercial CRM Copywriter to drive conversions through compelling content. The ideal candidate will have experience in retail and understand that great copy sells. Responsibilities include crafting email sequences and ad copy for various platforms. This role requires a data-driven mindset and the ability to produce high-quality content quickly.

Qualifications

• Experience in CRM copywriting for retail or ecommerce sectors.
• Proven track record of conversion-driven content.
• Ability to analyze performance metrics and optimize copy.

Responsibilities

• Craft compelling email sequences that nurture leads and drive conversions.
• A/B test copy elements to continuously improve performance metrics.
• Write scroll-stopping ad copy for social media platforms.

Skills

Revenue-driven mindset

Data literacy

Platform expertise

Speed and agility

Testing mentality

Brand flexibility

Job description

We are delighted to be partnering with this leading online healthcare / wellness ecommerce business in their search for a commercial CRM Copywriter.

Our client is committed to making healthcare easy to access and easy to afford, using cutting edge technology and empowering a stand out team to do so.

To help with their continued growth they are searching for a commercial CRM Copywriter with retail / ecommerce / D2C / healthcare experience to join their team.

The successful candidate will live and breathe conversion-driven content. This role is perfect for someone who understands that great copy doesn't just sound good, it sells.

The role

• Craft compelling email sequences that nurture leads and drive conversions
• Write subject lines that consistently beat industry open rate benchmarks
• A/B test copy elements to continuously improve performance metrics
• Write scroll-stopping ad copy for Facebook, Instagram, LinkedIn, and TikTok
• Develop creative concepts that work across multiple ad formats and audiences
• Create compelling calls-to-action that drive measurable business results
• Adapt messaging for different funnel stages (awareness, consideration, conversion)
• Write microcopy that guides users seamlessly through conversion funnels
• Craft compelling product descriptions, landing page headlines, and button copy
• Create error messages, form labels, and instructional copy that enhances user experience
• Write onboarding sequences and in-app messaging that drives product adoption

The person

Skills & Qualities

• Revenue-driven mindset: You think in terms of ROI, not just engagement

• Data literacy: Comfortable analysing campaign performance and optimising accordingly

• Platform expertise: Deep understanding of how copy performs differently across channels

• Speed and agility: Ability to produce high-quality copy quickly in a fast-paced environment

• Testing mentality: Natural inclination to A/B test and iterate based on results

• Brand flexibility: Can adapt tone and style while maintaining commercial effectiveness

For much more information, please apply immediately