CRM Coordinator (14 months FTC)

Deckers Brands; London; On-site; GBP 30,000 - 45,000; Full time

Job summary

A leading company in footwear design is hiring a CRM Coordinator to manage email and SMS marketing channels. This role involves collaboration with various teams, performance reporting, and enhancing customer engagement strategies. The ideal candidate will have a passion for digital marketing, experience in CRM, and be comfortable analyzing campaign performance.

Benefits

27 Days Holidays + Bank Holidays

Generous discounts and perks

Growth and development opportunities

Qualifications

• Proven experience in Customer Relationship Management / Email Marketing.
• A good understanding of CRM best practices.
• Proficiency with analytical tools such as Google Analytics.

Responsibilities

• Own UGG BAU email and SMS marketing channels.
• Build, proof and schedule emails within Cordial and SMS with Attentive.
• Report on campaign performance and conduct A/B tests for marketing emails.

Skills

Customer Relationship Management

Email Marketing

Analytical Skills

Tools

Google Analytics

Cordial

Job description

At Deckers Brands, Together, Every Step is a promise kept that every employee can bring their authentic self, is valued and supported, as a whole person, at work and beyond. Together, Every Step is how we continue to deliver exceptional business results, experience an amazing place to work, and have a positive impact on the communities and world around us.

The Role:

As the CRM coordinator, you will own UGG BAU email and SMS marketing channels. You will create BAU briefs in line with Global guidelines and collaborate with our Brand, Trade, Design and Content teams to align assets and design inspiration. You will also support the UGG CRM Specialist with launch strategies and brand presentations.

The ideal candidate will be a talented and passionate individual with an understanding of how to engage with audiences via email and owned channels.

Your Impact:

• Build, proof and schedule emails within Cordial and SMS with Attentive
• Report on campaign performance (weekly and QBR) with critical thinking/analysis
• A/B test plan/action for marketing emails (content, personalisation, copy)
• Submit translations, build and maintain relationship with external translation agency
• Input on automations based on BAU/email marketing knowledge and trends
• Understand the UGG UK loyalty programme and support where necessary
• Support on other brands and share insights with the CRM team

COME AS YOU ARE

We celebrate diversity—of your background, your experiences, and your unique identity. We are committed to ensuring an inclusive and equitable workplace where all of our employees can Come as They Are. We believe that when we bring our different perspectives to work, we are truly Better Together.

Who You Are:

• You are passionate and self-motivated to work under pressure
• A problem-solver and able to think outside the box
• You are comfortable with multitasking and delivering detailed results
• You are a team player

We would Love to Hear from People with:

• Proven experience in Customer Relationship Management / Email Marketing
• A good understanding of CRM best practices
• Proficiency working with analytical tools such as Google Analytics
• Knowledge of Email Service Provider tools and Cordial is beneficial but not essential

What We Will Give You:

• 27 Days Holidays + Bank Holidays & some time away from work – on top of generous holiday allowance, we can generally take advantage of half day Fridays providing our work is finished for the week.
• Extras, discounts, perks & volunteering opportunities - Being a valued member of the Deckers Brands team means more than just a paycheck. From generous discounts to community-based programs, we offer a variety of cool extras.
• Growth and Development - Deckers Brands was built on the idea of pursuing passion. That’s why we offer extensive opportunities and support for personal and professional development including Global Mentorship Programme

Equal Employment Opportunity
Diversity and inclusion are key to our success. We are proud to be an equal opportunity employer and our employees are people with different strengths, experiences and backgrounds who share a passion for our brands. We welcome qualified applicants embracing their race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, mental or physical disability, medical condition and all of the other beautiful parts of your identity.

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About the company

Deckers Outdoor Corporation, doing business as Deckers Brands, is a footwear designer and distributor based in Goleta, California, United States.

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