CRM & Commercial Analytics Specialist

KWS SAAT SE; Thriplow; On-site; GBP 40,000 - 55,000; Full time

Job summary

A leading agricultural company in Thriplow is seeking a CRM & Commercial Analytics Specialist to enhance customer experiences and optimize CRM systems. This role involves collaboration across teams, ensuring GDPR compliance, and requires strong analytical skills and Salesforce expertise. The ideal candidate will have a minimum of 2 years in customer journey marketing and a proactive attitude to drive success. Attractive benefits ensure a supportive work environment, including professional development opportunities and a competitive pension scheme.

Benefits

30 days of annual leave plus bank holidays

Highly competitive Pension Scheme

Life Assurance

Income Protection Plan

Private Health Care Plan

Profit Related Bonus Scheme

Qualifications

• Minimum 2+ years of experience in customer journey marketing and/or CRM.
• Advanced proficiency in analytical tools.
• UK-based and available to work from Thriplow office at least three days per week.

Responsibilities

• Champion customer-centric experience across all touchpoints.
• Collaborate to enhance customer interactions across channels.
• Act as Salesforce expert for KWS UK.

Skills

Customer journey marketing

CRM proficiency

Analytical tools proficiency

Customer engagement strategies

Project management

Tools

Google Analytics

Salesforce

Job description

Are you passionate about creating seamless customer experiences and leveraging data to drive commercial success? KWS UK Ltd. is seeking a CRM & Commercial Analytics Specialist to join our dynamic team in Thriplow. In this full-time role, you’ll play a pivotal part in shaping our customer journey strategy and optimizing our CRM systems to support marketing and sales excellence.

As our CRM & Commercial Analytics Specialist, you will:

• Champion a customer-centric approach by ensuring a consistent and smooth experience across all touchpoints and stages of the customer journey.
• Collaborate with the Digital Marketing Executive and cross-functional teams to assess and enhance customer interactions across channels and platforms.
• Design and deliver exceptional customer experiences through all marketing activities.
• Act as the Salesforce expert for KWS UK, promoting system adoption and best practices across internal teams.
• Optimize the CRM system (Salesforce) in alignment with marketing and sales requirements.
• Provide hands-on support to internal teams for efficient CRM usage.
• Ensure GDPR compliance and uphold data governance standards.

We’re looking for a proactive and analytical professional with:

• Minimum 2+ years of experience in customer journey marketing and/or CRM.
• Advanced proficiency in analytical tools such as Google Analytics and CRM platforms.
• Strong understanding of customer engagement, retention, and loyalty strategies.
• Experience in project management and campaign execution.
• UK-based and available to work from our Thriplow office at least three days per week.

At KWS, we believe in cultivating talent and fostering a supportive work environment. You’ll benefit from:

• Key focus on professional and personal development. “Make yourself grow”.
• 35 working hours weekly
• 30 days of annual leave plus bank holidays
• Highly competitive Pension Scheme with 16% Company contribution and 1.2% minimum employee contribution
• Life Assurance of three times annual salary
• Income Protection Plan at 75% of salary for long-term illness and disability for a period of three years
• Private Health Care Plan
• Profit Related Bonus Scheme, targeted at 10% of annual salary
• Membership of Lifestyles discount scheme
• Reduced diesel prices from the company’s fuel pump

Ready to Join Us?

If you’re excited to drive customer excellence and bring data-driven insights to life, we’d love to hear from you. Apply now with your CV and take the next step in your career with KWS UK Ltd.

About KWS

KWS is one of the world’s leading plant breeding companies. Nearly 5,000 employees in more than 70 countries generated net sales of around €1.68 billion in the fiscal year 2023/2024. A company with a tradition of family ownership, KWS has operated independently for almost 170 years. It focuses on plant breeding and the production and sale of seed for sugarbeet, corn, cereals, vegetables, oilseed rape and sunflower. KWS uses leading-edge plant breeding methods to continuously improve yield for farmers and plants’ resistance to diseases, pests and abiotic stress. For more information: www.kws.com/career. Follow us on LinkedIn at https://linkedin.com/company/kwsgroup/. Our data privacy policy for candidates is available on www.kws.com/dataprotection.