CRM & Clienteling Coordinator - Part Time

GUERLAIN; City Of London; Hybrid; GBP 30,000 - 40,000; Part time

Job summary

A luxury beauty brand is seeking a CRM & Clienteling Coordinator to support campaign execution and client experiences. This part-time role involves coordinating CRM communications and managing logistics within the team. Candidates should have experience in CRM tools, strong organizational skills, and a passion for luxury retail. The role is based in London with a hybrid work model.

Qualifications

• 2+ years of experience in CRM or similar roles in luxury retail or FMCG.
• Knowledge of the UK luxury retail market.
• Excellent written and verbal communication skills.

Responsibilities

• Support CRM & Clienteling team with campaigns and loyalty programs.
• Coordinate CRM communications ensuring timely execution.
• Manage logistics for clienteling campaigns and stock levels.

Skills

CRM campaign tools

Digital platforms

Client-centric mindset

Communication skills

Analytical skills

Organisational skills

Microsoft Office

Education

Bachelor’s degree or Business Studies equivalent

Tools

Google Analytics

PowerBI

Email creative platforms

Adobe Campaign

Dartagnan

Job description

Overview

POSITION: CRM & CLIENTELING COORDINATOR

PART TIME: 3 DAYS A WEEK

DEPARTMENT: SALES

LOCATION: LONDON, HYBRID

REPORTS TO: CRM & CLIENTELING MANAGER

PURPOSE OF THE ROLE

The CRM & Clienteling Coordinator will support the CRM & Clienteling team with CRM & Clienteling campaigns, the Guerlain&You loyalty programme and reporting on the impact of activities. The role plays a crucial part in the successful execution of CRM & Clienteling initiatives, working collaboratively across teams to coordinate campaign elements while adhering to brand guidelines to meet commercial targets. This role also monitors loyalty programme stock levels to ensure efficient resource allocation and produces comprehensive reports to monitor campaigns and assess effectiveness.

The ideal candidate is collaborative, resourceful and communicates effectively across teams to deliver successful campaigns. They should be able to work from briefs, coordinating across touchpoints, and have a genuine passion for CRM & Clienteling communications and delivering an exceptional client experience in a luxury beauty brand.

CRM & Communications Initiatives

• Support the CRM & Clienteling Manager and Intern with the delivery of the CRM & Clienteling Communications Calendar and CRM initiatives
• Coordinate end-to-end CRM & Clienteling communications (Email, SMS, Clienteling App BeeGold & Direct Mail) delivery, ensuring on-time execution by overseeing briefing, HQ creative adaptation, proofing, targeting, and deployment; work with internal teams and the communications agency
• Develop bespoke CRM & Clienteling communications by executing pre-defined campaign plans, collaborating with internal teams to gather elements, creating on-brand creative, securing approvals, and managing workflow for timely delivery
• Maintain and update email creative using the Dartagnan email creative tool
• Execute direct mail campaigns by partnering with printing agencies to fulfil direct mailers and prepare related gifting materials
• Provide logistical support for clienteling campaigns, including stock management, gift preparation, and timely delivery to stores and clients
• Collaborate with UK Sales team members and CRM teams to develop and deliver bespoke CRM & Clienteling communications for retail partners by following provided instructions, gathering elements, securing approvals, and ensuring timely delivery
• Assist the CRM & Clienteling Manager with database management tasks and data acquisition initiatives as required

Loyalty Programme

Guerlain&You loyalty programme responsibilities are included within the CRM & Clienteling initiatives and reporting scope of this role.

Person Specification

Key Competencies/Technical Skills

• Previous experience using CRM campaign tools desirable (Email creative platforms and Adobe Campaign)
• Adept at learning and using new digital platforms (including Dartagnan)
• Client-centric mindset (previous CRM / customer services / retail experience desirable but not mandatory)
• Experience in briefing and working with agencies
• Excellent written and verbal communication, and relationship-building skills
• Aptitude for analysis and reporting (Google Analytics and PowerBI desirable)
• Strong organisational skills; autonomous
• A keen eye for detail
• Proactive, adaptable, resilient
• Strong language and communication skills
• Proficient in Microsoft Office (Excel, Word, PowerPoint)

Profile

• Experience in/ aptitude for operational tasks (logistics)
• Minimum 2 years experience in CRM/Similar role in luxury goods in the retail industry and/or FMCG
• Knowledge and understanding of the UK luxury retail market and consumer; interest in CRM & Clienteling
• Bachelor’s degree or Business Studies equivalent
• Inherent interest and passion for beauty