CRM & Client Events Manager - Maternity Leave Cover

Are you based in London and interested in working for a luxury skincare brand? Then La Prairie might be the place for you. The CRM & Events Manager - maternity cover role will be fixed term between June-December 2025. The successful candidate will be responsible for the delivery of the La Prairie CRM, Clienteling and Eventing strategy in the UK & Ireland.

Main Accountabilities:

1. CRM Strategy >> 25%
   
   • Adapt & execute the global CRM strategy in the UK & Ireland local markets.
   • Set market-level CRM KPI projections, revising and fine-tuning as needed throughout the year.
   • Pro-actively liaise with retail and education to ensure zero gaps in BA knowledge of all CRM programmes, leading 1:1 CRM onboarding trainings for new starters and ad-hoc in-store visits & coaching on CRM & the Aurora clienteling tool.
2. CRM Programmes >> 35%
   
   • Coordinate the implementation of all global CRM programmes: validate targeting lists, allocate CRM gifts, locally produce assets when needed, adapt & cascade global guidelines, set KPIs and measure results.
   • Pro-actively suggest and implement local CRM programmes to complement the global plan for business or brand purposes (incl. 1:1 campaigns, e-mail newsletters, SMS campaigns, etc.)
   • Support stores with ad-hoc client lists to support business objectives.
3. Field Device Management >> 20%
   
   • Manage field iPhone and iPad inventory ensuring new starters receive their devices in a timely manner.
   • Support field with any Aurora-related IT issues; Direct field team to BITS for all other IT support.
4. Client Events: >> 15%
   
   • Plan and execute in-store events focused on top 8 doors, including logistics and on-site support when necessary.
   • Support stores with ad-hoc client lists for event and in-store animation outreach.
   • Measure client event results at 2 weeks, 3 months and 6 months to gauge RS impact, sharing key learnings to optimise future event performance.
5. Budget & Assets: >> 5%
   
   • Own and optimise the CRM & Client Event budgets, raising POs for all related expenses and ensure timely invoice processing.
   • Responsible for accurately forecasting global CRM assets and leading local procurement when necessary (i.e. printing, local CRM gifts).
6. Teamwork:
   
   • Primary point of contact for the Global CRM team, attending all meetings and scheduling regular 1:1s with key stakeholders.
   • Ensure RSMs cascade all relevant CRM messages & communications to the field.
   • Regularly spend time in store to deepen your understanding of CRM within the UK retail landscape.

Experience:

1. Previous experience in CRM & clienteling
2. Experience working with CRM tools: Salesforce desirable
3. Knowledge of the Beauty industry in the UK preferable

Skills/Behaviours:

1. Excellent communication skills
2. Excellent presentation skills
3. Experience in budget management desirable
4. Excellent Microsoft Office skills (PowerPoint, Excel)
5. Pro-active team player
6. Alignment with company values: Passion, Excellence, Care, Entrepreneurship