CRM Campaign Specialist

Compare the Market; Peterborough; Hybrid; GBP 35,000 - 50,000; Full time

Job summary

A leading market comparison firm in Peterborough is seeking a CRM Campaign Specialist. The role involves creating and executing CRM campaigns, utilizing tools like Salesforce Marketing Cloud and MovableInk, and ensuring compliance with industry regulations. The ideal candidate has strong analytical skills, communication abilities, and a creative approach to campaign planning. This position offers hybrid working, competitive salary, and a range of benefits including private healthcare and holiday allowance.

Benefits

Competitive salary

Private healthcare

Electric car scheme

Generous holiday allowance

Paid CSR days

Qualifications

• Proficiency in CRM tools and campaign experience.
• Ability to develop strategic campaign plans.
• Strong analytical skills to assess effectiveness.
• Ability to manage complex campaigns.
• Excellent communication with stakeholders.

Responsibilities

• Create and execute CRM campaigns.
• Use data to inform campaign strategies.
• Leverage CRM tools for campaign personalization.
• Analyze campaign performance and refine strategies.
• Collaborate with internal teams for coherence.
• Ensure campaigns comply with regulations.

Skills

CRM principles and strategies

Analytical skills

Excellent communication

Creativity and innovation

Data analysis

Education

High school diploma / GCSE

Tools

Salesforce Marketing Cloud

MovableInk

Job description

Hybrid work in Peterborough | United Kingdom

Overview

CRM Campaign Specialist from Compare the Market. This latest CRM Campaign Specialist job vacancy is located in Peterborough, United Kingdom. The position is open to job seekers who have the latest education / graduate GCSE. Job Vacancies in this Engineering field have been opened and published up to the specified time.

Responsibilities

• Creation, organisation, and execution of CRM campaigns, ensuring that each campaign is crafted and aligned with strategic objectives.
• Harness the power of data to inform campaign strategies, ensuring that campaigns are precisely tailored to resonate with target audiences and optimised for performance.
• Leverage tools such as Salesforce Marketing Cloud & MovableInk to augment the quality, reach, and personalisation (through dynamic content) of CRM campaigns.
• Conduct comprehensive analysis to gauge campaign performance, distilling insights that can be leveraged for the refinement of future campaigns.
• Collaborate seamlessly with various internal teams or agile delivery squads, ensuring that campaigns are coherent, aligned, and collectively driving toward overarching organisational goals with hands-on lead of the creation of world-class CRM campaigns.
• Accountable for ensuring that each CRM campaign is fully compliant with FCA, GDPR, regulatory, and organisational standards, with robust safeguards for customer data.

Qualifications

• High level of proficiency in CRM principles, strategies, tools and technologies, and their application in crafting exceptional campaign experiences.
• Proven ability to develop strategic campaign plans that align with business goals and customer needs, with a focus on creativity and innovation across multiple channels.
• Strong analytical skills with proven ability to analyse data and customer insights to assess campaign effectiveness and drive future campaign development
• Ability to work on multiple complex campaigns
• Excellent communication skills with internal and external stakeholders at all levels

Culture and Additional Info

There’s something for everyone. We have a culture of creativity. We approach our work passionately, improve constantly and celebrate our wins at every turn. We are an inclusive workplace, and our employees are comfortable bringing their authentic, whole selves to work. Everyone is welcome. Be you. We don’t expect you to tick all the boxes but would love to hear what makes you great for this role.

Benefits

We offer a competitive salary and hybrid working, plus a generous holiday allowance, private healthcare, an electric car scheme, and paid CSR (Community and Social Responsibility) days.

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Closed Date : 2025-11-05