CRM Campaign Specialist

Superdrug; Croydon; Hybrid; GBP 40,000 - 52,000; Full time

Benefits offered by this job

33 days holiday

Staff discount codes

30% brand discount

Hybrid working

Pension matching

Learning & development

Parental leave

Sick pay & benefits

Job summary

Superdrug Head Office in East Croydon is seeking a CRM-focused specialist to own multi-channel campaigns. You will design and build emails, push notifications and SMS using Adobe Campaign, delivering end-to-end communications.

You'll manage day-to-day production, briefs, data targeting, and campaign results while collaborating with CRM managers to optimise content, testing strategies and customer insights. Hybrid working with 2 days from home and 3 days in the office awaits.

Qualifications

• 2+ years of CRM experience and track record in campaigns.
• Experience using Adobe Campaign is essential.
• Familiar with SQL, HTML and JavaScript.
• Ability to analyse campaign metrics and translate into insights.
• Strong relationship-building and willingness to take feedback.

Responsibilities

• Manage end-to-end delivery of multi-channel CRM campaigns using Adobe Campaign (emails, push, SMS).
• Produce briefs, select data, and program campaigns with results shared to the team.
• Support CRM managers to optimise content, targeting and data for campaigns.
• Schedule and deploy campaigns across member and non-member programmes.

Skills

CRM experience

Campaign metrics analysis

Collaboration

Feedback integration

Tools

Adobe Campaign

SQL

HTML

JavaScript

Job description

Join Superdrug Head Office- Make a Real Difference Every Day!

Location

Hours

37.5 | 9.00am - 5.30pm - Hybrid working available depending on role responsibilities with 2 days working from home and 3 days in our stylish, modern and collaborative office close to East Croydon Station.

Salary

Competitive

Why Superdrug?

Passionate about Beauty and Health? Want to be part of an innovative, trend setting retailer? Our vibrant Head Office, based by East Croydon station is a fantastic environment filled with hundreds of brilliant personalities.

We’re a team that puts our customers and our teams at the heart of everything we do. At Superdrug, we aim to be the best in accessible health & beauty, loved by our customers for value, choice, friendly advice, service and fun.

Our success comes from our people – they make the difference. We’re all about personality, we have fun, and we work hard to deliver That Superdrug feeling.

Key Responsibilities

Here’s the exciting bit… A day includes:

• Manage the end-to-end delivery of multi-channel CRM campaigns using Adobe Campaign to design and build emails, push notifications and SMS


• Day to day production and delivery of communications including initial briefs, targeting and data selection, programming campaigns, and sharing results back with team Development and analysis of test and learn strategies to optimise communications effective


• Support CRM managers to become more effective in their CRM campaigns with a strong focus on understanding the customer content optimisation and highly targeted data for activating CRM campaigns


• Managing the scheduling and deployment of campaigns and member programmes across members and non-members


• Sees every interaction with the customer as an opportunity to brighten their day


• Discover new ways to work that put a smile on our customers and team members faces, making every shopping experience delightful


• Be ‘The Best You’ using positive language and behaviours with customers and team members


• Be the voice of customers and orchestrate the organisation to live the brand purpose and inspire a customer-first culture to build customer love in every touchpoint of our O+O platform


• Actively developing your ability to use AI effectively and think critically about outputs


• Strengthen Human Touch - Keeping the human element strong: Balancing AI efficiency with human coaching, empathy, and team cohesion

What you’ll need to succeed;

• Ideally 2+ years of relevant CRM experience


• Significant and relevant experience of using Adobe Campaign is key to this role


• Familiar with SQL, HTML and Java Script


• Ability to organise, analyse and evaluate campaign metrics and translate these into useful insight


• Committed to join in, have some fun and celebrate everyone’s hard work


• Builds great working relationships based on trust, respect and considers other’s needs


• Regularly asks for feedback and uses it to improve and grow


• Breaks down problems into smaller, manageable steps for easier resolution

Here’s What's In It For You

• 33 days holiday rising to 38 days with length of service (inclusive of bank holidays)


• 2 staff discount codes for yourself and a family member or friend


• 30% discount on Superdrug Own Brand Products both in store and online


• Hybrid working patterns available depending on role responsibilities with 2 days working from home and 3 days in our stylish, modern and collaborative office close to East Croydon Station


• Company pension matching and bonus


• We offer Stream - a money management app that gives you access to a percentage of your pay as you earn it


• Being part of more! We are part of a group who work closely with Savers, The Perfume Shop and Three UK


• We are part of A.S. Watson Group, the world's largest international health and beauty retailer with over 15,700 stores in 25 markets!


• Unrivalled Learning and Development programmes


• Enhanced maternity/shared parental/adoption leave, company sick pay and pregnancy loss and support


• Come and be part of something special!

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