CRM Campaign Manager

Blu Digital; West Midlands Combined Authority; On-site; GBP 40,000 - 55,000; Full time

Job summary

Une entreprise dynamique recherche un CRM Campaign Manager pour diriger des programmes d'engagement client. Le candidat idéal aura une solide expérience dans la livraison de campagnes à fort volume et sera capable de collaborer efficacement avec diverses équipes pour améliorer la fidélité de la marque et maximiser la valeur à vie du client.

Qualifications

• Expert en campagnes CRM avec une expérience dans des environnements multi-marques.
• Capacité à gérer des livraisons de campagnes à fort volume.
• Compétences en gestion de fournisseurs externes et en planification de campagnes.

Responsibilities

• Gérer toutes les opérations CRM et développer des stratégies d'optimisation.
• Collaborer avec les équipes marketing pour développer des campagnes engageantes.
• Diriger une équipe de deux spécialistes CRM dans un environnement créatif et commercial.

Skills

Gestion de campagnes

Gestion des parties prenantes

Conformité aux règlementations (GDPR/PECR)

Conception de contenu

Analyse de données clients

Job description

Are you looking to advance your career within your CRM journey? My client is seeking a CRM Campaign Manager.

As the CRM Campaign Manager, you will drive the delivery of top-tier customer engagement programs to retain existing customers, enhance brand loyalty, and increase customer lifetime value. You will manage the day-to-day operations of the brand email program, working in a fast-paced, creative, and commercial environment where each campaign is unique. You will lead a team of two CRM specialists within the wider CRM and customer data team. Additionally, you will own the CRM communication plan, collaborating with brand marketing teams to develop campaigns that boost transactions, app engagement, and retention.

Your responsibilities include managing all CRM operations, ensuring communications feature engaging content and responsive designs based on customer insights across multiple brands. You will develop test & learn strategies to optimize campaign responses and ensure compliance with GDPR/PECR.

The ideal candidate is a CRM campaign expert with experience in high-volume campaign delivery within multi-brand businesses. Strong stakeholder management skills, experience managing external suppliers, and excellent campaign scheduling capabilities are essential.

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Created on 25/06/2025 by TN United Kingdom