CRM Campaign Lead - Data-Driven Growth (Hybrid)

EssilorLuxottica; Greater London; Hybrid; GBP 35,000 - 55,000; Full time

Job summary

EssilorLuxottica is seeking a CRM Campaign Specialist in London (Hybrid) to orchestrate targeted customer communications across email, SMS and direct channels. You will leverage customer insights and campaign performance data to continuously improve engagement, retention and revenue.

The role involves coordinating assets, supporting loyalty initiatives and partnering with Marketing, Ecommerce and Global CRM teams.

Qualifications

• Strong organisational skills and attention to detail are essential.
• Passion for customer marketing and creating engaging experiences.
• Data-driven approach with the ability to translate insights into action.
• Ability to manage multiple projects and priorities simultaneously.
• Excellent communication and stakeholder management across functions.
• Retail experience with customer-focused environments is advantageous.

Responsibilities

• Manage CRM campaign calendars across email, SMS, and direct channels.
• Coordinate creative assets and support loyalty programmes.
• Deliver personalised communications that strengthen customer relationships and drive performance.
• Collaborate with Marketing, Ecommerce, Retail Ops and Global CRM teams from concept through delivery.
• Use campaign results to improve engagement, retention and sales outcomes.
• Identify partners for commercially impactful activations and manage affiliate relationships.

Skills

Organisational skills

Analytical mindset

Stakeholder management

Communication skills

Retail/customer marketing experience

Tools

Excel

PowerPoint

Marketing automation tools

Campaign management tools

Job description

EssilorLuxottica is seeking a CRM Campaign Specialist in London (Hybrid) to orchestrate targeted customer communications across email, SMS and direct channels. You will leverage customer insights and campaign performance data to continuously improve engagement, retention and revenue.

The role involves coordinating assets, supporting loyalty initiatives and partnering with Marketing, Ecommerce and Global CRM teams.