Data-Driven CRM Campaign Lead

Luxottica; Greater London; On-site; GBP 35,000 - 55,000; Full time

Job summary

Luxottica, a leader in eyewear, seeks a CRM Campaign Specialist in the United Kingdom to drive targeted customer communications across email, SMS and direct channels. You’ll manage campaigns, coordinate creative assets, support loyalty programmes and leverage data to improve engagement and sales.

The role requires strong organisational and analytical skills, experience with email marketing and marketing automation, and excellent stakeholder management.

Qualifications

• Experience with email marketing, marketing automation or campaign management tools.
• Retail/customer-focused environment experience.
• Strong stakeholder management and analytical mindset.

Responsibilities

• Manage CRM campaign calendars across multiple channels and coordinate assets.
• Support loyalty programmes and personalised communications to strengthen customer relationships.
• Collaborate with Marketing, Ecommerce, Retail and Global CRM teams to deliver campaigns.
• Use customer insights and campaign results to improve engagement, retention and sales.

Skills

CRM campaigns

Data analysis

Stakeholder management

Organisational skills

Communication

Marketing automation

Excel

PowerPoint

Retail experience

Tools

CRM software

Marketing automation tools

Job description

Luxottica, a leader in eyewear, seeks a CRM Campaign Specialist in the United Kingdom to drive targeted customer communications across email, SMS and direct channels. You’ll manage campaigns, coordinate creative assets, support loyalty programmes and leverage data to improve engagement and sales.

The role requires strong organisational and analytical skills, experience with email marketing and marketing automation, and excellent stakeholder management.