CRM & Business Intelligence Analyst

Straumann Group; Sunderland; On-site; GBP 30,000 - 40,000; Full time

Job summary

A leading company in aesthetic dentistry is seeking a CRM & Business Intelligence Analyst to join their Commercial Excellence team. This role focuses on CRM management, data quality, and market intelligence, offering growth opportunities in a dynamic environment. Ideal candidates are analytical, data-curious, and possess a Bachelor's degree in a related field. Experience with Salesforce and Power BI is preferred.

Benefits

Dynamic learning opportunities

Hands-on experience with leading platforms

Involvement in globally led initiatives

Qualifications

• Experience with CRM systems, preferably Salesforce and SAP CRM.
• Exposure to AI tools and data modelling.

Responsibilities

• Support CRM systems including Salesforce and Pitcher.
• Design and deliver reporting and dashboards using Power BI.
• Collect and analyse data on market trends and customer needs.

Skills

Analytical

Communication

Problem-Solving

Data-Curious

Education

Bachelor’s degree in business, data & tech, or a related field

Tools

Salesforce

Power BI

SAP CRM

Alteryx

Job description

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The Straumann Group is a globally leading provider in the field of aesthetic dentistry. We combine experience, scientific evidence, and innovation with passion and are committed to uncompromising quality to offer dental professionals and patients worldwide the best possible solutions. As a pioneer and market leader in dental implantology, we have consistently expanded our product portfolio in recent years. Today, we are active in all areas of aesthetic dentistry, ranging from tooth preservation, regeneration, restoration, orthodontics with transparent aligner trays to tooth loss.

As part of our Commercial Excellence team in the Northern European Hub (NEH), we are looking for a Business Intelligence Analyst who is passionate about turning data into insight, data architecture, and process optimisation.

This role offers a unique combination of responsibilities across CRM, data quality, AI-driven innovation, and market intelligence. You’ll also be hands-on with Salesforce, supporting both users and platform development. If you're data-minded, driven, and eager to learn, this is a great opportunity to develop within a forward-thinking team supporting multiple geographies and business units.

Key Responsibilities

CRM Management & Commercial Analytics

• Support the day-to-day operation, development and optimisation of our CRM systems including Salesforce and Pitcher platforms.
• Actively participate with our Global/Regional teams in testing new features and assisting with platform improvements.
• Provide hands-on support to end users and contribute to capability-building initiatives and user training.
• Analyse and share data to drive understanding of platform adoption and utilization (internal and external), customer experience and engagement, and campaign effectiveness.
• Identify behavioural trends and patterns to support go-to-market strategy.
  
  

Data Quality & Integrity

• Ensure CRM data landscape across SAP CRM and Salesforce is accurate, consistent, and complete.
• Run data quality checks, provide visibility and monitoring tools, and support data cleansing initiatives.
• Collaborate with business users to drive data ownership and governance best practices.
  
  

Business Intelligence & Reporting

• Design and deliver reporting and dashboards using Power BI and Salesforce Analytics (CRMA).
• Analyse commercial and operational data to generate actionable insights.
  
  

AI & Digital Tools

• Leverage AI-based solutions (e.g. predictive analytics, automated insights, anomaly detection) to improve performance tracking, decision-making and process optimisation.
• Explore opportunities to automate routine reports and processes.
• Stay informed on emerging tools and help integrate them into our BI/CRM ecosystem.
  
  

Market Intelligence & Strategy Support

• Collect and analyse data on market trends, competitors, and customer needs.
• Support development of internal market insight packs and dashboards.
• Assist in strategic reviews, commercial planning cycles and GTM using internal and external data.
  
  

Who You Are

• Driven, analytical, data-curious, and enthusiastic about learning and problem-solving.
• A strong communicator who can explain data insights to various audiences.
• Passionate about data, business intelligence, and digital transformation.
• Bachelor’s degree in business, data & tech, or a related field.
• Ability to work in a dynamic, fast-paced environment and adapt to changing priorities.
  
  

Preferred

• Experience with CRM systems in business, preferably: Salesforce, SAP CRM, Power BI, Alteryx or similar tools.
• Previous experience in a data/analyst/sales operation’s role.
• Exposure to and experience with AI tools, data modelling, and automation technologies.
  
  

What You’ll Gain

• A dynamic learning and development journey with plenty of growth opportunities.
• Involvement in shaping the future of Straumann’s commercial data, strategy and digital platform optimisation.
• Hands-on experience, training and development with leading platforms like Salesforce, Pitcher, PowerBI and Alteryx.
• Involvement in globally led initiatives, and exposure to stakeholders across our northern hub countries and business units.
  
  

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability.

17622

Seniority level

• Seniority level

  Entry level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Business Development and Sales

• Industries

  Medical Equipment Manufacturing

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