CRM Automation Manager

JR United Kingdom; Wolverhampton; Hybrid; GBP 50,000 - 60,000; Full time

Job summary

A fast-growing, customer-first brand in Wolverhampton is seeking a Braze expert to lead lifecycle marketing initiatives. This role involves automating customer journeys and collaborating across teams to enhance campaign performance. The ideal candidate will have a strong background in Braze and a data-driven mindset, ready to make a significant impact in a dynamic business.

Benefits

Up to £60,000 depending on experience

Flexible hybrid working

High autonomy in a growing, data-led business

Qualifications

• Strong hands-on experience in Braze, including Liquid and advanced segmentation.
• Experience with APIs, data feeds, and campaign logic.
• Analytical mindset with A/B testing experience.

Responsibilities

• Build and optimise automated campaigns in Braze using Liquid and multi-channel triggers.
• Lead A/B test design and campaign performance reporting using CRM KPIs.
• Own integrations between Braze, product, and data systems.

Skills

Braze

API Integration

Data Analysis

A/B Testing

Campaign Logic

Job description

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This fast-growing, customer-first brand is scaling its CRM function and looking for a Braze expert to drive lifecycle marketing. If you’re passionate about building personalised, data-led customer journeys across email, push, and in-app – this is your chance to make a big impact in a high-growth environment.

THE ROLE

You’ll take full ownership of lifecycle journey automation in Braze, working across teams to deliver timely, relevant messaging at scale. From setting up complex campaign logic to driving API-based triggers and measuring performance, this is a hands-on role with big strategic influence.

Responsibilities:

• Build and optimise automated campaigns in Braze using Liquid, custom events, and multi-channel triggers.
• Own integrations between Braze, product, and data systems – ensuring reliable data flows and event tracking.
• Develop frameworks for scalable personalisation and modular content templates.
• Lead A/B test design and campaign performance reporting using CRM KPIs.
• Collaborate with Tech/Product on transactional messaging and data syncs.

YOUR SKILLS & EXPERIENCE

• Strong hands-on experience in Braze, including Liquid, Connected Content, and advanced segmentation.
• Technically confident – experienced with APIs, data feeds, and campaign logic.
• Analytical mindset with A/B testing experience and comfort owning CRM metrics.
• Curious, proactive, and comfortable taking end-to-end ownership of projects.

BENEFITS

• Up to £60,000 depending on experience
• Flexible hybrid working
• High autonomy in a growing, data-led business