CRM Automation Manager

Blu Digital; West Midlands Combined Authority; Hybrid; GBP 40,000 - 50,000; Full time

Job summary

A leading digital marketing agency in West Midlands is seeking a CRM Automation Manager to drive customer engagement strategies. You will lead campaign design and management, focusing on retention and conversion. Candidates should have 2-3 years of experience with customer engagement platforms and a creative, hands-on approach. The role offers flexibility to work remotely and in the office.

Qualifications

• 2-3 years of experience with customer engagement platforms and marketing automation systems.
• Creative, hands-on approach with attention to detail.
• Solid understanding of marketing stack platforms.

Responsibilities

• Lead the design and management of customer campaigns focusing on retention and conversion.
• Own the design and deployment of campaigns through personalisation and automation.
• Collaborate with stakeholders to realize the marketing capabilities.

Skills

Customer engagement platforms

Marketing automation systems

Data analysis

Creative thinking

Attention to detail

Job description

Overview

CRM Automation Manager, Staffordshire. Are you looking for a new challenge in the exciting, fast-moving world of digital marketing? Due to phenomenal growth in their digital team, my client is looking for a CRM Automation Manager to join their team. You will be expected to work in the office 2/3 time a week. This is a hands-on role, at the heart of their CRM transformation plan, using creativity and working with stakeholders in designing and deploying our growing marketing capabilities using CRM technologies such as CDP, ESP & DAM. My client is looking for someone ambitious and passionate about using data and technology to create personalised, compelling and valuable interactions with my clients customers. My client offers an agile working policy giving you the opportunity to collaborate face to face with colleagues as well as working remotely.

Responsibilities

• Lead the design, development, deployment and management of engaging customer campaigns focusing on retention and conversion to drive increased value for both the customer and my client, with a focus on lifecycle, transactional/trigger, and loyalty campaigns.
• Own the design and deployment of campaigns through personalisation and automation, building an operational approach that scales the brands they service.
• Take ownership of the CRM marketing stack and ensure capability is fully realised to deliver against marketing strategies.
• Collaborate closely with internal stakeholders including data and insights, as well as external partners and service providers.

Qualifications

• 2-3 years of experience with customer engagement platforms and/or marketing automation systems, including setting up end-to-end Marketing Automation data flows.
• Creative, hands-on approach with strong attention to detail, with a solid understanding of how marketing stack platforms work and skills in data analysis.