CRM Automation Manager

JR United Kingdom; Swindon; Hybrid; GBP 45,000 - 60,000; Full time

Job summary

A fast-growing customer-first brand in Swindon is seeking a CRM Automation Manager. This role involves ownership of lifecycle journey automation in Braze, collaborating across teams to deliver impactful customer messaging and optimizing campaign performance. High autonomy and flexible working arrangements are offered in this dynamic environment.

Benefits

Flexible hybrid working

High autonomy in a data-led business

Qualifications

• Strong hands-on experience in Braze with Liquid and advanced segmentation.
• Technically confident with APIs and data feeds.
• Analytical mindset, experienced with CRM metrics.

Responsibilities

• Build and optimise automated campaigns in Braze with multi-channel triggers.
• Own integrations ensuring reliable data flows.
• Lead A/B test design and campaign performance reporting.

Skills

Braze

API

A/B Testing

Data Analysis

Campaign Logic

Job description

Social network you want to login/join with:

CRM Automation Manager, swindon, wiltshire

col-narrow-left

Client:

Location:

swindon, wiltshire, United Kingdom

Job Category:

Other

-

EU work permit required:

Yes

col-narrow-right

Job Views:

3

Posted:

04.06.2025

Expiry Date:

19.07.2025

col-wide

Job Description:

CRM Automation Manager

Up to £60,000 + Benefits

London

THE COMPANY

This fast-growing, customer-first brand is scaling its CRM function and looking for a Braze expert to drive lifecycle marketing. If you’re passionate about building personalised, data-led customer journeys across email, push, and in-app – this is your chance to make a big impact in a high-growth environment.

THE ROLE

You’ll take full ownership of lifecycle journey automation in Braze, working across teams to deliver timely, relevant messaging at scale. From setting up complex campaign logic to driving API-based triggers and measuring performance, this is a hands-on role with big strategic influence.

Responsibilities:

• Build and optimise automated campaigns in Braze using Liquid, custom events, and multi-channel triggers.
• Own integrations between Braze, product, and data systems – ensuring reliable data flows and event tracking.
• Develop frameworks for scalable personalisation and modular content templates.
• Lead A/B test design and campaign performance reporting using CRM KPIs.
• Collaborate with Tech/Product on transactional messaging and data syncs.

YOUR SKILLS & EXPERIENCE

• Strong hands-on experience in Braze, including Liquid, Connected Content, and advanced segmentation.
• Technically confident – experienced with APIs, data feeds, and campaign logic.
• Analytical mindset with A/B testing experience and comfort owning CRM metrics.
• Curious, proactive, and comfortable taking end-to-end ownership of projects.

BENEFITS

• Up to £60,000 depending on experience
• Flexible hybrid working
• High autonomy in a growing, data-led business