CRM Automation Manager

Better placed recruitment; Leeds; On-site; GBP 40,000 - 55,000; Full time

Job summary

A leading ecommerce business in Leeds is seeking a CRM Automation Manager. The role involves managing CRM platform operations, integrating data, and building dynamic components. The ideal candidate should possess strong technical and analytical skills along with experience in optimizing customer journeys. This position is crucial for enhancing the customer experience and driving business growth.

Qualifications

• Experience in managing CRM platforms and campaign optimization.
• Ability to integrate data and build dynamic components.
• Strong data analysis and problem-solving skills.

Responsibilities

• Manage day-to-day operations of the CRM platform.
• Own the CRM roadmap and work with stakeholders.
• Integrate new data to enhance capabilities.
• Build dynamic components for personalization.
• Work with the team to optimize journey flows.
• Create segments using behavioral and lifecycle data.

Skills

Technical skills in CRM platforms

Data integration expertise

Strong analytical skills

Organizational skills

Job description

We are delighted to be partnering with this leading ecommerce business in their search for a CRM Automation Manager.

Or client is committed to making high quality products and delivering a best in class customer experience, using cutting edge technology and empowering a stand-out team to do so.

To help with their continued growth they are searching for an Automation Manager to be the technical expert for the CRM team, optimising the use of the campaign platform, introducing new capabilities, building dynamic components and complex journey flows.

• Manage day to day operations of the CRM platform

• Own the CRM roadmap, working with stakeholders to define backlog and aligning on priorities and delivery dates

• Integrate new data to support delivery of new capabilities, channels, journeys and campaigns

• Build dynamic components to support personalisation in journeys and campaigns

• Work with the CRM team to build and optimise complex journey flows

• Create segments for targeting, using behavioural, lifecycle, and transactional data
  

The person

• Strong technical skills, experience of integrating data, building dynamic data-driven components

• Strong data and analytical skills

• Very organised with attention to detail, and an innovative problem solving

For much more information on the role please apply immediately.