CRM Automation Manager

JR United Kingdom; Bournemouth; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

JR United Kingdom is seeking a Braze expert to enhance their CRM function and drive lifecycle marketing efforts. This role involves building automated campaigns, managing integrations, and reporting on performance metrics while offering high autonomy in a fast-growing environment.

Benefits

Flexible hybrid working

High autonomy in a growing business

Qualifications

• Strong hands-on experience in Braze, including Liquid and Connected Content.
• Technically confident with APIs and campaign logic.
• Experience in A/B testing and CRM metrics.

Responsibilities

• Build and optimise automated campaigns in Braze using Liquid and triggers.
• Own integrations between Braze, product, and data systems.
• Lead A/B test design and report on campaign performance.

Skills

Braze

APIs

A/B testing

Data analysis

Job description

This fast-growing, customer-first brand is scaling its CRM function and looking for a Braze expert to drive lifecycle marketing. If you’re passionate about building personalised, data-led customer journeys across email, push, and in-app – this is your chance to make a big impact in a high-growth environment.

THE ROLE

You’ll take full ownership of lifecycle journey automation in Braze, working across teams to deliver timely, relevant messaging at scale. From setting up complex campaign logic to driving API-based triggers and measuring performance, this is a hands-on role with big strategic influence.

Responsibilities:

• Build and optimise automated campaigns in Braze using Liquid, custom events, and multi-channel triggers.
• Own integrations between Braze, product, and data systems – ensuring reliable data flows and event tracking.
• Develop frameworks for scalable personalisation and modular content templates.
• Lead A/B test design and campaign performance reporting using CRM KPIs.
• Collaborate with Tech/Product on transactional messaging and data syncs.

YOUR SKILLS & EXPERIENCE

• Strong hands-on experience in Braze, including Liquid, Connected Content, and advanced segmentation.
• Technically confident – experienced with APIs, data feeds, and campaign logic.
• Analytical mindset with A/B testing experience and comfort owning CRM metrics.
• Curious, proactive, and comfortable taking end-to-end ownership of projects.

BENEFITS

• Up to £60,000 depending on experience
• Flexible hybrid working
• High autonomy in a growing, data-led business

Please note that if you are NOT a passport holder of the country for the vacancy you might need a work permit. Check our Blog for more information.

Bank or payment details should not be provided when applying for a job. Eurojobs.com is not responsible for any external website content. All applications should be made via the 'Apply now' button.

Created on 04/06/2025 by JR United Kingdom