CRM Automation Manager

JR United Kingdom; Bolton; Hybrid; GBP 50,000 - 60,000; Full time

Job summary

A fast-growing brand in Bolton seeks a CRM Automation Manager to drive lifecycle marketing using Braze. This hands-on role involves ownership of campaign automation, optimization of messaging, and reporting on CRM metrics. The position offers up to £60,000, benefits, and a flexible hybrid working environment.

Benefits

Flexible hybrid working

High autonomy in a growing, data-led business

Qualifications

• Strong hands-on experience in Braze, including Liquid, Connected Content, and advanced segmentation.
• Technically confident – experienced with APIs and data feeds.
• Analytical mindset with A/B testing experience.

Responsibilities

• Build and optimise automated campaigns in Braze using Liquid and multi-channel triggers.
• Own integrations between Braze, product, and data systems.
• Lead A/B test design and campaign performance reporting.

Skills

Braze

API

Data feeds

A/B testing

Campaign logic

Analytical mindset

Job description

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CRM Automation Manager, bolton, greater manchester

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Client:

Location:

bolton, greater manchester, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Views:

3

Posted:

04.06.2025

Expiry Date:

19.07.2025

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Job Description:

CRM Automation Manager

Up to £60,000 + Benefits

London

THE COMPANY

This fast-growing, customer-first brand is scaling its CRM function and looking for a Braze expert to drive lifecycle marketing. If you’re passionate about building personalised, data-led customer journeys across email, push, and in-app – this is your chance to make a big impact in a high-growth environment.

THE ROLE

You’ll take full ownership of lifecycle journey automation in Braze, working across teams to deliver timely, relevant messaging at scale. From setting up complex campaign logic to driving API-based triggers and measuring performance, this is a hands-on role with big strategic influence.

Responsibilities:

• Build and optimise automated campaigns in Braze using Liquid, custom events, and multi-channel triggers.
• Own integrations between Braze, product, and data systems – ensuring reliable data flows and event tracking.
• Develop frameworks for scalable personalisation and modular content templates.
• Lead A/B test design and campaign performance reporting using CRM KPIs.
• Collaborate with Tech/Product on transactional messaging and data syncs.

YOUR SKILLS & EXPERIENCE

• Strong hands-on experience in Braze, including Liquid, Connected Content, and advanced segmentation.
• Technically confident – experienced with APIs, data feeds, and campaign logic.
• Analytical mindset with A/B testing experience and comfort owning CRM metrics.
• Curious, proactive, and comfortable taking end-to-end ownership of projects.

BENEFITS

• Up to £60,000 depending on experience
• Flexible hybrid working
• High autonomy in a growing, data-led business