CRM Associate, CIX EMEA

Ralph Lauren Corporation; London; On-site; GBP 30,000 - 40,000; Full time

Job summary

A leading luxury fashion brand in London seeks an EMEA CRM Associate to support CRM strategies and execute email marketing campaigns. The role requires a degree, strategic thinking, a passion for fashion, and excellent communication skills. The candidate will work with various internal and external teams to enhance CRM engagement and analyze data-driven strategies for success.

Qualifications

• Minimum of 1-2 full strategic cycles within the CRM/Digital Marketing field.
• Educated to degree standard or equivalent in Business or Fashion.
• Strong affinity with the fashion retail or luxury brands.

Responsibilities

• Support the CRM Manager with planning and strategy for the CRM calendar.
• Manage the Ralph Lauren Online email calendar and liaise with internal teams.
• Analyze performance to inform data-driven creative decisions.

Skills

CRM strategy development

Campaign analysis

Email marketing

Project management

Education

Degree in Business or Fashion

Tools

Email Service Provider (ESP)

Customer Data Platform (CDP)

Job description

Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands.

At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.

Position Overview

The EMEA CRM Associate [RLE] is responsible for supporting the CRM Manager to create engaging, innovative content for Ralph Lauren Online business across CRM channels to drive traffic to the Ralph Lauren website. This role will also be responsible for establishing the email program for the new Global Expansion markets, working with the CRM Manager and CRM Agency to develop an engaging communication strategy across the email channel.

The EMEA CRM Associate [RLE] is responsible for supporting the CRM Manager to create engaging, innovative content for Ralph Lauren Online business across CRM channels to drive traffic to the Ralph Lauren website. This role will also be responsible for establishing the email program for the new Global Expansion markets, working with the CRM Manager and CRM Agency to develop an engaging communication strategy across the email channel.

The successful candidate will own the day-to-day output for the full price online business, taking ownership of cross-channel comms from briefing through to activation with the support of the CRM Interns. Working closely with the Senior CRM Associate, you will manage the Ralph Lauren Online email calendar, liaising with internal teams (E-comm Trade, Visual Merchandising and Marketing) to ensure that the right content is being driven to the right customer, at the optimal time. Building strong internal relationships is integral, to ensure that all brand moments, feature content & website propositions have the relevant CRM support, that first party data is being collected where possible and that all communications have seamless customer experience. You will be responsible for analysing performance to inform data driven and innovative creative decisions which will feed into the CRM teams best in class approach to maximise engagement & revenue, retention rates, database growth and increase customer value. This role requires a broad skill set and the right candidate will be strategic, creative, enjoy problem solving and always want to push boundaries.

· Work closely with the CRM Manager, supporting with the planning and strategy for our full price cross-channel CRM calendar, including relevant brand moments, seasonal content, collection launches & promotional activity.

· Support the CRM Interns on email process, from briefing through to activation – ensuring that emails are built & scheduled efficiently and correctly.

· Work closely with the CRM Manager to understand the channel targets and support on best-in-class test and learn strategies to improve channel performance.

· Support on data capture initiatives, working with the Senior CRM Associate & Data Strategist on optimising progressive data capture opportunities to build out the RLE base.

· Familiarise yourself with CRM KPI’s and metrics and understand how campaigns are performing against regular benchmarks, as well as understanding how CRM feeds into the wider business on a weekly and monthly basis.

· Strong technical skills; owning audience / campaign building within our CDP and ESP.

· Pushing innovation with the support of third-party agencies, to ensure emails and CRM campaigns (across channel) are best in class.

· Take the lead in communication with internal stakeholders (e-comm, marketing & brand teams) and external stakeholders (3rd party agencies & vendors). Sharing campaign plans and insights to build out wider brand strategies.

· Be a proactive member of the CRM team, providing support & training to CRM Interns and new team members, taking on a 'buddy role'.

Experience, Skills & Knowledge

· Minimum of 1-2 full strategic cycles within the CRM/ Digital Marketing field (within the Fashion or Luxury industry preferred).

· Educated to degree standard or equivalent. Specialism in Business, Fashion.

· Passion for fashion retail as well as brand and digital marketing.

· Strong affinity with the Ralph Lauren or luxury brands.

· Ability to work well collaboratively and independently under pressure, in a fast-paced environment.

· Creatively minded.

· Strong organisational skills & attention to detail.

· Excellent communication skills, both verbal and written.