CRM Assistant - Sweaty Betty

WOLVERINE WORLDWIDE INC; Greater London; Hybrid; GBP 26,000 - 32,000; Full time

Job summary

Sweaty Betty is seeking a CRM Assistant to join our Retention and Performance Marketing team. You will support multi‑channel campaigns using Braze, deliver personalized communications, and deepen customer engagement across global markets.

You’ll work on customer journeys, segmentation, and reporting, collaborating with digital and retail teams to optimize campaigns and drive growth. This is a hands‑on role for a proactive marketer.

Qualifications

• A self-starter with a positive attitude and a strong desire to learn and contribute.
• Excellent communication and collaboration skills.
• Strong attention to detail, with the ability to manage multiple tasks and deliver high-quality work.
• Organisational skills and commercial awareness.
• Good numeracy and analytical skills, with working knowledge of Excel.
• Ability to adapt quickly in a fast‑paced environment and prioritise effectively.
• A team player who enjoys working cross‑functionally to achieve shared goals.
• Ideally a marketing diploma or degree‑level qualification, or some experience in a marketing or CRM role.

Responsibilities

• Support the development and execution of multi‑channel campaigns. You will be involved in the end‑to‑end process, from briefing creative teams to final execution and deployment of campaigns.
• Provide clear briefs to copywriters, designers, and internal teams, ensuring the production of effective, customer‑focused campaigns and communications.
• Support the digital and trade teams, providing insights that aid the optimization of customer journeys across our website and retail marketing.
• Embrace a "Test, Learn & Optimize" mindset, continuously building upon our knowledge and driving performance across all campaigns.
• Support the Retail team in execution of targeted sends, supporting in‑store events, activations, openings and closures; deepening the online to offline relationship.
• Collaborate with the CRM team to create weekly and monthly reports, focusing on long term behaviour and purchase trends, as well as A/B testing results.

Skills

Communication skills

Attention to detail

Organizational skills

Numeracy & analytics

Team player

CRM experience

Cross-functional

CRM marketing

Education

Marketing degree

Tools

Braze

Excel

Job description

We burst onto the scene as the OGs of female-first activewear back in 1998. And since then, we’ve been on a global mission to empower women through fitness and beyond. By uniting a global community of women – our sisterhood – together we encourage one another to embrace our bodies and everything we can do with them.

Our sisterhood treats every day like it’s made for moving, and we’re always pushing to do better too. Like using responsibly sourced materials, launching our first-ever FemTech collection – designed to keep you moving through menstruation, maternity and menopause – and supporting girls from all backgrounds to get into sport through our Sweaty Betty Foundation.

This is an exciting opportunity to join us as a CRM Assistant as we continue our mission to empower women through fitness and beyond. You in?

Our values: WE REALLY CARE FIRST, BEST, BRAVEST OUR STRENGTH IS IN EACH OTHER STAND UP, SPEAK UP, SHOUT OUT

We have an exciting opportunity for a CRM Assistant to join our Retention and Performance Marketing team at Sweaty Betty.

As a CRM Assistant, you will play a pivotal role in supporting our team to deliver strategic CRM plans across our global markets. Leveraging the power of Braze, you will develop and execute multi‑channel communications, ensuring personalized and impactful interactions with our customers.

This role offers a unique opportunity to develop your skills supporting omni‑channel campaigns and deepening your knowledge of customer segmentation and behaviour, focusing on increasing customer engagement.

What You'll Be Doing:

• Support the development and execution of multi‑channel campaigns. You will be involved in the end‑to‑end process, from briefing creative teams to final execution and deployment of campaigns.
• Provide clear briefs to copywriters, designers, and internal teams, ensuring the production of effective, customer‑focused campaigns and communications.
• Support the digital and trade teams, providing insights that aid the optimization of customer journeys across our website and retail marketing.
• Embrace a \"Test, Learn & Optimize\" mindset, continuously building upon our knowledge and driving performance across all campaigns.
• Support the Retail team in execution of targeted sends, supporting in‑store events, activations, openings and closures; deepening the online to offline relationship.
• Collaborate with the CRM team to create weekly and monthly reports, focusing on long term behaviour and purchase trends, as well as A/B testing results.

What You'll Bring:

• A self-starter with a positive attitude and a strong desire to learn and contribute.
• Excellent communication and collaboration skills.
• Strong attention to detail, with the ability to manage multiple tasks and deliver high-quality work.
• Organisational skills and commercial awareness.
• Good numeracy and analytical skills, with working knowledge of Excel.
• Ability to adapt quickly in a fast‑paced environment and prioritise effectively.
• A team player who enjoys working cross‑functionally to achieve shared goals.
• Ideally a marketing diploma or degree‑level qualification, or some experience in a marketing or CRM role.

Wolverine World Wide, Inc. (NYSE:WWW) is one of the world’s leading designers, marketers, and licensors of footwear and apparel; It’s global footprint spans 170 countries and territories. The Company’s portfolio includes Merrell®, Saucony®, Sweaty Betty®, Hush Puppies®, Wolverine®, Chaco®, Bates®, HYTEST®, and Stride Rite®. The Company is also the global footwear licensee of brands Cat® and Harley-Davidson®.

Wolverine Worldwide is driven by a Vision toMake. Every Day. Better.for its consumers, partners, communities, and shareholders.

In 2025, the Company was recognized by Footwear News as Company of the Year, by Forbes as one of America’s Dream Employers, America’s Best Employers for Women, and America’s Best Employers for Company Culture, and by Inspiring Workplaces as one of the Most Inspiring Workplaces Globally.

Wolverine Worldwide is a Certified™ Great Place To Work®.

Our DEI Commitment

We are working to create a culture and team that represents our mission of empowerment. We want to celebrate our diversity, embody inclusion and create an equitable business. This means doing more and working harder to make the long‑lasting changes necessary. We care about our people, our community and world.

We want to stand up for what we believe in and give our people a platform to use their voice. To actively listen and learn from what they have to say. This involves focusing on learning, development, and progression across the business. Being clear on the responsibilities we hold each other and to our community. It also means being committed to equal employment opportunities. Ensuring we consider ALL applicants for jobs and working harder to make our job advertising more inclusive.

Our DEI mission is "to embed diversity, equity and inclusion at the heart of our business. To create a culture of belonging that empowers everyone to be their best authentic self. We commit to celebrating different perspectives and to continuously learning, developing and challenging ourselves and our partners."

We know we're on a journey. And far from perfect. But we want to be a part of the solution to the problem. It might not be comfortable or straightforward. But if we weren't up for doing the hard work and breaking the mould, we wouldn't be Sweaty Betty. We are committed to working across our business and with our DEI committee & DEI Collective to be champions, allies and inclusive, always. Because when we say all, we mean it.