CRM Analytics Manager (12 Month Fixed Term Contract) - Cheadle

Pets at Home Limited; Cheadle; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A leading pet care company in Cheadle is seeking a CRM Analytics Manager to lead a team of analysts and shape data-driven CRM strategies. This role involves optimizing campaign performance and presenting insights to influence business decisions. Ideal candidates will have CRM analytics expertise, strong SQL skills, and a passion for pets. The position offers hybrid working from the Support Office in Cheshire.

Qualifications

• Proven CRM analytics expertise, ideally with Salesforce Marketing Cloud.
• Strong SQL skills and experience with large-scale data environments.
• A strategic thinker with excellent communication and stakeholder management skills.
• A collaborative leader with a passion for coaching and mentoring.
• A love for pets and a curiosity to learn about the veterinary industry.

Responsibilities

• Lead and develop a team of CRM analysts to deliver high-impact insights.
• Own the CRM data, targeting and analytics plan.
• Partner with stakeholders to shape CRM strategy and campaign execution.
• Drive a test-and-learn culture and champion best practices.
• Present clear, compelling analysis to influence business decisions.

Skills

CRM analytics expertise

SQL skills

Stakeholder management

Collaboration

Leadership

Curiosity about the veterinary industry

Tools

Salesforce Marketing Cloud

Job description

Overview

At Pets at Home, we're on a mission to create a better world for pets and the people who love them. As a CRM Analytics Manager, you'll lead a team of expert analysts to shape and deliver data-driven CRM strategies that support our next-generation pet care services. You'll work cross-functionally to turn data into actionable insights, optimise campaign performance and champion a culture of continuous learning and improvement. This is a fantastic opportunity to make a real impact in a purpose-led business, while developing your leadership and analytical expertise. This role offers hybrid working from our Support Office in Handforth, Cheshire.

What you’ll do

• Lead and develop a team of CRM analysts to deliver high-impact insights
• Own the CRM data, targeting and analytics plan
• Partner with stakeholders to shape CRM strategy and campaign execution
• Drive a test-and-learn culture and champion best practices
• Present clear, compelling analysis to influence business decisions

Qualifications and experience

• Proven CRM analytics expertise, ideally with Salesforce Marketing Cloud
• Strong SQL skills and experience with large-scale data environments
• A strategic thinker with excellent communication and stakeholder management skills
• A collaborative leader with a passion for coaching and mentoring
• A love for pets and a curiosity to learn about the veterinary industry

About our values

Pets just see people. They aren\'t biased and they don\'t discriminate. We take our inspiration from pets, and we value and respect difference in all its forms. Our aim is to reflect the diversity of the communities we operate in, and every colleague can help us achieve this. We encourage our people to be themselves so even if your skills and experience don\'t perfectly align, if you think you can make a unique contribution through your values and behaviours, we want to hear from you!