CRM Analytics Manager (12 Month Fixed Term Contract)

Pets at Home Limited; England; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A leading pet care company is looking for a CRM Analytics Manager for a 12-month fixed term contract. In this role, you will lead a team of analysts to develop data-driven CRM strategies, optimize campaign performance, and present analysis to influence business decisions. Ideal candidates will have CRM analytics expertise, strong SQL skills, and a passion for pets. This position offers hybrid working from Handforth, Cheshire.

Qualifications

• Proven CRM analytics expertise, ideally with Salesforce Marketing Cloud.
• Strong SQL skills and experience with large-scale data environments.
• Excellent communication and stakeholder management skills.
• Collaborative leader with passion for coaching and mentoring.
• A love for pets and curiosity about the veterinary industry.

Responsibilities

• Lead and develop a team of CRM analysts to deliver high-impact insights.
• Own the CRM data, targeting and analytics plan.
• Partner with stakeholders to shape CRM strategy and campaign execution.
• Drive a test-and-learn culture and champion best practices.
• Present clear, compelling analysis to influence business decisions.

Skills

CRM analytics expertise

SQL skills

Stakeholder management

Strategic thinking

Coaching and mentoring

Tools

Salesforce Marketing Cloud

Job description

Overview

Join us in transforming pet care. Here at Pets at Home we're looking for a CRM Analytics Manager to join us on a 12-month fixed term contract as maternity cover. As a CRM Analytics Manager, you'll lead a team of expert analysts to shape and deliver data-driven CRM strategies that support our next-generation pet care services. You'll work cross-functionally to turn data into actionable insights, optimise campaign performance and champion a culture of continuous learning and improvement. This is a fantastic opportunity to make a real impact in a purpose-led business, while developing your leadership and analytical expertise. This role offers hybrid working from our Support Office in Handforth, Cheshire.

Responsibilities

• Lead and develop a team of CRM analysts to deliver high-impact insights
• Own the CRM data, targeting and analytics plan
• Partner with stakeholders to shape CRM strategy and campaign execution
• Drive a test-and-learn culture and champion best practices
• Present clear, compelling analysis to influence business decisions

Qualifications

• Proven CRM analytics expertise, ideally with Salesforce Marketing Cloud
• Strong SQL skills and experience with large-scale data environments
• A strategic thinker with excellent communication and stakeholder management skills
• A collaborative leader with a passion for coaching and mentoring
• A love for pets and a curiosity to learn about the veterinary industry

Diversity and Inclusion

Pets just see people. They aren't biased and they don't discriminate. We take our inspiration from pets, and we value and respect difference in all its forms. Our aim is to reflect the diversity of the communities we operate in, and every colleague can help us achieve this. We encourage our people to be themselves so even if your skills and experience don't perfectly align, if you think you can make a unique contribution through your values and behaviours, we want to hear from you!