Criminal Law Marketing Executive - Hybrid (Manchester)

LEAP Legal Software, Inc.; Manchester; Hybrid; GBP 35,000 - 52,000; Full time

Benefits offered by this job

Professional development fund

Training & progression support

Private health insurance

£80 gym contribution

Employee Assistance Programme

Life insurance

8% pension contribution

PerkBox discounts

Cycle to Work

Home purchase assistance

Volunteer day

Job summary

LEAP Legal Software, Inc. is seeking a Marketing Executive - LegalTech in Manchester (Hybrid) for a permanent, full-time role.

You will lead the Criminal Law vertical with campaigns across multiple channels, shaping messaging for criminal defence lawyers and driving product adoption. You will collaborate with product teams, create industry-specific content, and deliver KPI-driven performance reports to optimise campaigns and ROI.

Qualifications

• 3–5 years of experience in B2B marketing, with at least 3 years in vertical/industry marketing.
• Strong understanding of integrated campaigns and go-to-market strategy.
• Ability to tailor messaging to specific industries.
• Excellent project management and stakeholder communication skills.
• Familiarity with CRM (Salesforce) and marketing automation tools (HubSpot, Pardot, Marketo).

Responsibilities

• Develop and execute a Criminal Law vertical marketing strategy aligned with GTM objectives.
• Conduct audience and market research focusing on Manchester and North West legal communities.
• Plan, launch, and manage multi-channel campaigns (paid media, email, webinars, events).
• Create area-of-law assets (whitepapers, blogs, landing pages, videos) with product and legal area specialists.
• Source customer success stories and testimonials; analyze KPI-driven campaign performance.

Skills

B2B marketing

Vertical/industry marketing

Project management

Stakeholder communication

CRM Salesforce

Tools

HubSpot

Pardot

Marketo

Job description

LEAP Legal Software, Inc. is seeking a Marketing Executive - LegalTech in Manchester (Hybrid) for a permanent, full-time role.

You will lead the Criminal Law vertical with campaigns across multiple channels, shaping messaging for criminal defence lawyers and driving product adoption. You will collaborate with product teams, create industry-specific content, and deliver KPI-driven performance reports to optimise campaigns and ROI.