Creator & Social Strategist (AD/Dir)

Whalar; London; Hybrid; GBP 70,000 - 100,000; Full time

Job summary

Whalar is looking for a Creator & Social Strategist to lead innovative strategies for key clients. This hybrid role, based in London, requires 8+ years of experience in social media strategy and a passion for creative solutions. The candidate will collaborate with teams to elevate brand storytelling using creator-driven approaches and platforms.

Benefits

Private medical insurance

Health cash plan

25 days of PTO + Sick days + Winter break

Monthly phone/internet reimbursement

Home office allowance

Enhanced maternity (22 weeks)/paternity (16 weeks) leave

Reduced fee gym membership

Social Programs (ERGs)

Qualifications

• 8+ years in creative, social media or content strategy within a digital or creator-first environment.
• Proven experience developing creator & social campaigns that deliver upon business & marketing objectives.
• Strong grasp of the full marketing funnel and the role creator-led content plays.
• Platform fluency across key channels (TikTok, Instagram, YouTube, etc.).
• Strong cultural curiosity and storytelling instincts.

Responsibilities

• Lead development of creative, culturally relevant, insight-driven strategies that put creators at the centre of brand storytelling.
• Build full-funnel social strategies tailored to the distinct roles of platforms like TikTok, Instagram, YouTube, Pinterest, Reddit.
• Translate brand and campaign objectives into actionable creator-led ideas, content frameworks, and publishing plans.
• Partner with internal teams & partner agencies to identify and activate creators who authentically align with brand values and campaign goals.
• Own and shape social ecosystems that integrate organic and paid tactics, aligned with performance and content goals.

Skills

Creative Strategy

Social Media Strategy

Content Development

Project Management

Data Analysis

Job description

Job Title: Creator & Social Strategist, Whalar EMEA (Associate Director, Director)

Work Location: Hybrid, Farringdon, London, UK

Start Date: ASAP

Whalar is the leading, most awarded, independent Creator and Social agency.We transform brands into cultural drivers by unlocking the full creative power of Creators.

We go beyond the conventional social and influencer strategy. We have the technology and methodology to tap into the beating pulse of communities, listen to nuances that move culture, and connect brands in ways that make them unforgettable.

WithhubsinLondon,Berlin,NewYork,andLosAngeles,ourreachisglobal.IntheUK,weproudlycollaboratewithclientssuchasDiageo,eBay,Nike,Oatly,Skyscanner,Twinings,Uber,Vodafone,andmanymore.

About the role:

Whalar’s Creator & Social Strategist, EMEA plays a pivotal role in developing and executing innovative creator-first strategies for key clients and across new business pitches.

With a solid foundation in creative and social media strategy you will proactively contribute to our dynamic team, pushing creative boundaries on some of the world’s most exciting brands, reporting to the EMEA Director of Creative Strategy.

This role is an opportunity to be part of the team leading the future of creator-first creative strategy.

Here’s what you’ll do day-to-day:

• Lead development of creative, culturally relevant, insight-driven strategies that put creators at the centre of brand storytelling
• Build full-funnel social strategies tailored to the distinct roles of platforms like TikTok, Instagram, YouTube, Pinterest, Reddit.
• Translate brand and campaign objectives into actionable creator-led ideas, content frameworks, and publishing plans
• Partner with internal teams & partner agencies to identify and activate creators who authentically align with brand values and campaign goals
• Own and shape social ecosystems that integrate organic and paid tactics, aligned with performance and content goals
• Inspire clients with strategic direction and creative possibilities grounded in data, culture, and platform trends
• Lead and facilitate strategic workshops with clients, helping them unlock the full creative and commercial potential of creator-led marketing
• Stay ahead of emerging cultural signals, platform changes, and content trends to inform strategies and proactive thought leadership
• Collaborate across pitches, campaigns, and onboarding moments, owning timelines and deliverables from strategic inception through to execution

Here’s what we’re looking for:

• 8+ years in creative, social media or content strategy within a digital or creator-first environment
• Proven experience developing creator & social campaigns that deliver upon business & marketing objectives
• A strategic thinker with a strong grasp of the full marketing funnel and the role creator-led content plays.
• Builds strategies rooted in business goals, with a clear grasp of when to use paid, earned, or organic approaches based on audience, objectives, and platform context
• Platform fluency across key channels (TikTok, Instagram, YouTube, etc.), including an understanding of formats, algorithms and user behaviours
• Experience designing social ecosystems with content calendars, audience segmentation and measurement frameworks
• Strong cultural curiosity and an instinct for storytelling that resonates with audiences and drives brand relevance
• Skilled at distilling data into actionable insights that shape creative and strategic direction
• A clear, persuasive communicator who brings energy and clarity to team collaborations and client conversations
• Confident leading workshops, brainstorms and presentations with senior stakeholders
• Highly organised with strong project management instincts and a collaborative approach
• A natural relationship builder who can earn trust, provide strategic leadership and identify growth opportunities for clients and teams

Our values:

At Whalar Group, diversity, equity, and inclusion (DEI) isn't just a statement, it's our collective strength. Our people are our superpower. A diverse team and inclusive leadership have shaped Whalar Group since our inception in 2016, fueling a constant evolution of growth. We champion a culture of respect and empathy, fostering a sense of belonging that transcends demographics. We hire individuals of all backgrounds and empower them to thrive, challenge stereotypes, and actively break societal barriers. Learn more .

The perks:

Whalar Group provides flexible benefits and collaborative work environments and experiences so employees can work productively in a setting that best and uniquely suits their needs.

• Private medical insurance
• Health cash plan
• 25 days of PTO + Sick days + Winter break
• Monthly phone/internet reimbursement
• Home office allowance
• Enhanced maternity (22 weeks)/paternity (16 weeks) leave
• Reduced fee gym membership (next to office location)
• Social Programs (ERGs)

Whalar Group provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Equal opportunity extends to all aspects of the employment relationship, including hiring, promotions, training, working conditions, compensation, and benefits.

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