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Medly AI; London; Hybrid; GBP 40,000; Full time

Job summary

An innovative firm is seeking an ambitious individual to lead influencer strategy and campaign development in the educational technology sector. This role will be pivotal in driving viral growth and establishing the brand as a leader in AI tutoring for major exams. The ideal candidate will possess a strong educational background, exceptional negotiation skills, and a data-driven mindset. Join a collaborative team dedicated to transforming education and making a real impact on students' outcomes worldwide. If you're passionate about educational equity and the power of technology, this opportunity is perfect for you.

Benefits

Performance-Based Bonuses

Collaborative Team Environment

Growth and Development Opportunities

Regular Team Events

Qualifications

• Strong understanding of educational content and the UK curriculum landscape.
• Excellent negotiation and relationship-building skills.

Responsibilities

• Identify and manage relationships with educational influencers.
• Develop and implement a robust User-Generated Content strategy.
• Coordinate campaign execution across influencer networks and social media.

Skills

Negotiation Skills

Relationship Building

Data-Driven Marketing

Project Management

Communication Skills

Education

1st Class Bachelor's Degree

Job description

About Medly AI

We're on a mission to change education forever.

Since launching 4 months ago we've created an iOS app that has retention rates better than that of Duolingo, with over 30,000 MAUs. At the same time we've also created a Webapp for more serious study where we recently ran the first ever national GCSE Mocks, all autonomously proctored and marked by AI. Over 24,000 sat these exams and the Webapp has over 50,000 users. We achieved all this at an insane pace and we're looking for someone ambitious to join us on our current stage of exponential growth.

Backed by impact focused venture funds and supported by partners including UCL, Innovate UK, Microsoft, and Google, we're scaling rapidly to become the go-to AI tutor and assessment platform for all major exams worldwide.

The Role

We're looking for someone ambitious and determined to lead our influencer strategy and campaign development as we scale from GCSEs to becoming the go-to AI tutor for all major exams worldwide. This role will be instrumental in driving our viral growth strategy and establishing Medly AI as a leading brand in educational technology.

Key Responsibilities:

Influencer Management

• Identify, select, and build relationships with talented educational influencers who align with our mission
• Negotiate commercial terms and manage long-term partnerships with influencers
• Create comprehensive briefs and guidelines for influencers to ensure content quality and brand alignment
• Track performance and optimize influencer collaborations for maximum impact

UGC Strategy & Management

• Develop and implement a robust User-Generated Content strategy
• Create and manage a dedicated UGC bank for marketing and educational purposes
• Establish processes for collecting, curating, and utilizing high-quality UGC across platforms

Campaign Development

• Ideation for innovative marketing campaigns like our successful "Medly Mocks" national GCSE exams
• Work closely with content and product teams to align campaign timing with product features and educational calendars
• Coordinate campaign execution across influencer networks, social media, and other channels
• Analyse campaign performance and apply insights to future initiatives

Requirements

• 1st class Bachelor's degree from Russell group university within Psychology, Human-Computer Interaction, Behaviour Economics or Data Science.
• Strong understanding of educational content and the UK curriculum landscape
• Excellent negotiation and relationship-building skills
• Data-driven approach to measuring and optimising marketing initiatives
• Outstanding communication and project management abilities
• Able to commute 4 out of 5 days a week to our office in Kings Cross, with Wednesday being work from home

Ideal Candidate

• Understanding of Gen Z content consumption preferences and social media trends
• Experience working in fast-paced startup environments
• Passion for educational equity and the transformative power of technology in learning
• Creative and independent mindset combined with analytical thinking
• Ability to work autonomously while collaborating effectively with cross-functional teams

What We Offer

• Competitive salary of £40,000 pa with performance based bonuses
• Collaborative, diverse team united by a powerful mission
• Fast-paced environment with significant growth and development opportunities
• Regular team events and a culture focused on innovation and impact
• Opportunity to make a real impact on educational outcomes for students worldwide