Creator Outreach & Community Coordinator

PetLabCo.; United Kingdom; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading pet care company in the UK is seeking a Creator Outreach & Community Coordinator to join their Influencer Marketing team. The role focuses on optimizing creator outreach across platforms, managing high-volume communications, and analyzing performance data. Candidates should have 1-2 years of relevant experience, excellent communication skills, and an analytical mindset. This hybrid position offers a dynamic environment with growth opportunities.

Benefits

Private Health Care through Vitality

Generous Annual Leave - 28 days + public and bank holidays

Flexible Working Hours

Employee Assistance Programme (Help@Hand)

Royal London Pension Scheme with 5% employer contribution

Enhanced Maternity/Paternity/Adoption Leave

Generous Learning and Development budget

Dog-friendly office environment

Life Assurance (4x basic salary)

Discount Vouchers & Gym Memberships

Electric Vehicle Scheme

Give Back Day — extra day off for volunteering

Health Cash Benefit (bronze package)

Qualifications

• 1-2 years of experience in relevant roles such as influencer marketing or digital sales.
• Proven track record of improving outreach KPIs through analysis.
• Ability to juggle multiple timelines and follow-ups.

Responsibilities

• Execute and improve creator outreach across various platforms.
• Manage high-volume creator communications and support campaign execution.
• Report weekly on engagement and performance metrics.

Skills

Experience in creator outreach

Excellent written communication

Highly organized

Analytical mindset

Comfortable in fast-paced environments

Tools

CRM platforms

Influencer management platforms

Job description

Creator Outreach & Community Coordinator

Location: London (Hybrid/Remote)

PetLab Co. is the world leader in the DTC pet supplement market with 9-figure revenue, profitable and rapidly growing globally.

This is a sales-driven role within our Influencer Marketing team. It focuses on creator outreach, performance, and optimization rather than traditional community management or customer support.

Overview: You will execute and improve creator outreach across TikTok Shop and other platforms, manage high-volume creator communications, and support campaign execution from first touchpoint through performance analysis. You will split-test messaging, report weekly on engagement and performance, and own creator conversion rate improvements and pipeline growth.

Key Responsibilities

• 40% - Creator Outreach & Onboarding: consistently hit outreach and activation KPIs by discovering new creators and executing structured, conversion-focused outreach across email and social DMs; split-test outreach angles and messaging to optimise reply and conversion rates; track and report weekly on creator performance and engagement; identify and nurture high-potential creators through activation and long-term collaboration.
• 40% - Creator Community & Inbox Management: own and manage all inbound and outbound communications across email, social DMs, and TikTok Shop; ensure timely follow-ups, brief sends, seeding updates, and daily inbox coverage; build and maintain relationships with creators and ambassadors; coordinate brief distribution, product seeding, and content deliverables using influencer management platforms; provide first-level content feedback aligned with brief requirements and performance expectations.
• 20% - Reporting & Analysis: report weekly on outreach and community engagement metrics; analyse performance data and test results to recommend improvements to outreach strategy, messaging, and workflow.

Who You Will Report To

Hi, I’m Alba, Influencer Marketing Manager at PetLab Co. This role supports the creator programs’ growth by hitting outreach and conversion targets, reporting weekly on what’s working, and managing creator communications across email, social DMs, and TikTok Shop. The role is sales-focused where outreach, conversion, and performance are the priority.

Company Culture & Work Environment

At PetLab Co., we value curiosity, ownership, and performance. You’ll work in a collaborative, fast-paced environment where data drives decisions, speed drives execution, and innovation fuels growth. Remote or London HQ options are available, with tools and autonomy to succeed. We emphasize radical responsibility, open feedback, and a shared commitment to improvement.

Requirements

• 1-2 years of experience in creator outreach, influencer marketing, community management, or digital sales roles.
• Proven track record of working toward outreach or activation KPIs and improving results through testing, performance analysis, and structured experiments.
• Excellent written communication with a confident, persuasive, and empathetic tone.
• Experience managing high-volume inboxes across email, social DMs, or TikTok Shop.
• Highly organized with experience using CRMs or influencer management platforms.
• Analytical mindset with ability to interpret outreach performance data and make informed recommendations.
• Passionate about creators, social-first content, and the DTC landscape.
• Comfortable in a fast-paced, target-driven environment with emphasis on speed and results.
• Ambitious, self-starting, and eager to make a measurable impact in a high-growth environment.
• Exceptional written communication and ability to juggle multiple timelines and follow-ups.

Benefits

• Private Health Care through Vitality
• Generous Annual Leave - 28 days + public and bank holidays
• Flexible Working Hours – focus on results and autonomy
• Employee Assistance Programme (Help@Hand)
• Royal London Pension Scheme with 5% employer contribution
• Enhanced Maternity/Paternity/Adoption Leave
• Nursery Salary Sacrifice Scheme
• Generous Learning and Development budget
• Dog-friendly office environment
• Life Assurance (4x basic salary to chosen beneficiaries)
• Discount Vouchers & Gym Memberships via Sodexo
• Electric Vehicle Scheme
• Give Back Day — extra day off for volunteering plus £50 charity contribution
• Health Cash Benefit (bronze package for health-related expenses)

Petlab Co is an equal opportunity employer committed to diversity and inclusion. Applications are welcome from all backgrounds. We believe diversity drives innovation.