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A leading company seeks a marketing professional to craft and manage international creator marketing briefs. This role involves generating ideas for local execution while implementing global campaigns, ensuring alignment with Apple’s standards. Ideal candidates should possess extensive experience in creator marketing and excellent communication skills, alongside strong networking abilities.
London, England, United Kingdom Marketing
Craft and manage briefs for international creator marketing initiatives, that are developed and completed to a high standard. They should be locally relevant and tie into global business goals, have clear objectives and a measurable return on investment. Be a generator of ideas for local creator marketing execution and also implement global campaigns in a way that meets the high Apple standards. Work closely with cross-functional channel and advertising teams and local marketing teams to build iconic and impactful creator marketing campaigns.- Define clear and tangible marketing goals and monitor / partner around detailed execution.- Work with other earned media teams across Apple to ensure clear one-Apple messaging to creators- Collaborate closely with advertising teams regarding any creator campaigns that include a paid element and/or advertising agencies.- Work with local teams to establish territory-specific priorities and approved creator list- Identify impact of organic creator activity based on various metrics such as followers, likes or other amplifications, engagement metrics, social listening, and brand/content social visibility- Share programme performance and impact with key partners across all relevant teams. Develop a weekly or regular cadenced report- Ensure that we are following the latest guidance from PR, legal, LOB marketing teams, creator council, etc.- Review weekly trends that impact our business and could be potential opportunities, leveraging social listening tools- Collect and share best practices, build playbooks and scalable solutions, at times, advocating or working cross-functionally to do so