Creative Strategist (Performance marketing)

Flo; London; Hybrid; GBP 58,000 - 70,000; Full time

Job summary

A prominent health-focused company in London is seeking a Creative Strategist to lead impactful marketing campaigns. Ideal candidates will have over 2 years of experience in performance marketing and a strong understanding of creative processes. The role offers a competitive salary range of £58,000—£70,000 and various employee benefits including flexible working and paid leave options.

Benefits

Flexible working environment

Company equity grants

Paid holiday and sick leave

Workations

Six months paid maternity leave

Annual salary reviews

Unlimited free premium Flo subscriptions

Qualifications

• Minimum 2 years in performance marketing roles.
• Substantial experience in creative production.
• Compelling portfolio demonstrating creative execution.

Responsibilities

• Drive the creation and oversight of marketing assets.
• Craft detailed creative briefs for marketing initiatives.
• Oversee all phases of video and photo production.

Skills

Mastery in English

Collaboration skills

Understanding of key metrics (CTR, CR)

Proficiency in project management tools

Tools

Jira

Confluence

Google Calendar & Sheets

Miro

Job description

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Creative Strategist (Performance marketing), London

Client: Flo

Location: London, United Kingdom

Job Category: Other

EU work permit required: Yes

Job Reference: cd3a3657e5be

Job Views: 56

Posted: 12.08.2025

Expiry Date: 26.09.2025

Job Description:

The Job

We're seeking a Creative Producer ready to channel their strategic, managerial, and creative skills into meaningful campaigns. If you're eager to navigate a team to craft marketing that's not just seen but felt and contributes to pivotal health solutions, join us. Let's create work that's as impactful as it is inventive.

Your Experience

Must have:

• Mastery in English and the ability to collaborate effectively with diverse teams;
• Minimum 2 years in performance marketing roles such as Creative Producer, Marketing Manager, ASO Manager, or UA Manager, with substantial experience in creative production within relevant industries. A strong grasp of UA and ASO asset production is crucial;
• A compelling portfolio demonstrating your journey from idea to impactful creative execution, showcasing a broad range of content;
• A deep understanding of key metrics (CTR, CR, etc.), with the ability to analyze creative test results and make data-driven decisions;
• Proficiency in various project management tools (e.g., Jira, Confluence, Google Calendar & Sheets, Miro) and an exceptional understanding of creative production processes and pipelines.

Nice to have:

• Familiarity with key marketing performance metrics (CTR, conversion rates) and the ability to apply them to design decisions;
• Active engagement with the latest industry trends and emerging design technologies;
• Previous role in a mentoring or leadership capacity within a design team.

What you'll be doing

You'll be responsible for:

• Drive the creation and oversight of marketing assets, ensuring they support our marketing goals and comply with brand guidelines;
• Craft detailed creative briefs for producing marketing assets across Paid UA, ASO, ASA, and Growth initiatives centred around clear, strategic hypotheses;
• Take charge of small-to-medium design projects, showcasing initiative and leadership to bring creative concepts to fruition. Ensure timely delivery of creative projects and assets, meeting the specifications of the performance and growth teams. Effectively manage project budgets and resources;
• Work closely with the marketing team and creative leads, including writers, graphic designers, illustrators and motion designers, to develop and execute creative projects. Ensure that all creatives are optimized for various devices and platforms;
• Oversee all phases of video and photo production, from planning and execution to post-production. Ensure the final products align with project objectives and adhere to brand standards;
• Provide ongoing feedback during the production process and oversee the quality and consistency of all creative outputs. Make necessary adjustments to projects based on performance results;
• Continuously analyze the effectiveness of marketing assets and campaigns to gauge their impact and success. Use insights from data to refine and enhance future creative projects.

You'll be targeted on:

• Enhancing our engagement with new and existing audiences through strategic and creative marketing initiatives;
• Driving significant improvements in campaign effectiveness, as measured by key performance indicators relevant to performance marketing and ASO.

Salary Range - London - gross per year: £58,000—£70,000 GBP

Salary Range - Vilnius - gross per month: €3.200—€3.500 EUR

Ranges may vary depending on your skills, competencies and experience.

Reward

People perform better when they’re happy, paid well, looked after and supported.

On top of competitive salaries, Flo's employees have access to:

• A flexible working environment with the opportunity to come into the office and work from home
• Company equity grants through Flo’s Employee Share Option Plan (ESOP)
• Paid holiday and sick leave
• Fully paid female health and sick leave, in addition to holiday and regular sick leave
• Workations - an opportunity to work abroad for two months a year
• Six months paid maternity leave, and one months paid paternity leave (subject to qualifying conditions) inclusive of same-sex and adoptive parents
• Career growth, progression, and learning development resources
• Annual salary reviews
• Unlimited free premium Flo subscriptions
• A whole host of other benefits (health/pension/social schemes)