Creative Strategist | London, UK

Lendable Ltd; London; On-site; GBP 45,000 - 70,000; Full time

Job summary

Lendable Ltd seeks a Creative Strategist to lead creative production for digital advertising channels, enhancing growth at one of the UK's fastest-growing fintech companies. Ideal candidates will demonstrate strong skills in video content creation and a solid understanding of performance marketing strategies.

Benefits

Equity opportunities

Fully stocked kitchen

Private health insurance

Flexible work options

Qualifications

• Experience in performance creative strategy within fintech.
• Strong video content creation and scriptwriting skills.
• Ability to balance creative vision with growth targets.

Responsibilities

• Develop creative strategies for social media campaigns across Meta, TikTok, and YouTube.
• Execute systematic creative testing approaches and monitor performance data.
• Gather market intelligence and conduct customer research.

Skills

Video content creation

Creative strategy

Performance marketing

Analytical skills

Tools

Meta Ads Manager

TikTok Ads

Job description

About Lendable

Lendable is on a mission to make consumer finance amazing: faster, cheaper, and friendlier. We're building one of the world's leading fintech companies and are off to a strong start:

• One of the UK's newest unicorns with a team of just over 500 people
• Among the fastest-growing tech companies in the UK
• Profitable since 2017
• Backed by top investors including Balderton Capital and Goldman Sachs
• Loved by customers with the best reviews in the market (4.9 across 10,000s of reviews on Trustpilot)

So far, we've rebuilt the Big Three consumer finance products from scratch: loans, credit cards and car finance . We get money into our customers' hands in minutes instead of days.

We're growing fast, and there's a lot more to do: we're going after the two biggest Western markets (UK and US) where trillions worth of financial products are held by big banks with dated systems and painful processes.

Join us if you want to

Take ownership across a broad remit. You are trusted to make decisions that drive a material impact on the direction and success of Lendable from day 1

Work in small teams of exceptional people, who are relentlessly resourceful to solve problems and find smarter solutions than the status quo

Build the best technology in-house, using new data sources, machine learning and AI to make machines do the heavy lifting

About the Role

As our Creative Strategist, you'll be the operational engine behind our growth at one of the UK's fastest-growing fintech companies. Reporting to the Head of Growth, you'll own creative production for paid and organic digital advertising channels.

You'll be part of a lean, high-performing team of operators. At Lendable, individual contributors wear many hats. We ask ourselves: what's the most impactful thing I can achieve this week? And then own that thing end to end. You'll lead creative production for Meta, TikTok, and Google Ads campaigns, develop winning creative concepts and build feedback loops to improve this engine.

This role combines creative strategy with performance marketing - perfect for someone who understands that creative is now the primary lever for D2C success and wants to build expertise across the full growth stack.

We're looking for someone who takes ownership, spots creative opportunities others miss, and gets genuinely excited about turning creative concepts into scaled winners. You'll work with sophisticated creative reporting, systematic testing frameworks, and modern growth strategies.

What you'll be doing
Creative Strategy & Execution

• Develop innovative creative strategies for social media performance campaigns across Meta, TikTok, and YouTube
• Work closely with growth team to craft compelling narratives that communicate our core USPs: acceptance and building credit
• Create video content with a network of external and internal creators and build out our library of winning hooks and concepts
• Draft, edit, and perfect scripts for both user-generated content style and polished creative formats
• Transform customer review data and market insights into high-converting creative concepts

Performance-Driven Creative Development

• Execute systematic creative testing approaches
• Collaborate with static designer and performance team to ensure creative meets ambitious CAC targets and performance KPIs
• Monitor creative performance data and refine strategies based on conversion metrics and customer acquisition costs
• Scale winning creative concepts across multiple platforms and formats

Market Intelligence & Customer Research

• Mine customer reviews and feedback to identify messaging opportunities
• Keep current with fintech creative trends, competitor strategies, and platform algorithm changes
• Conduct research into our target audience and conduct customer interviews
• Identify creative angles that resonate with customers

What we're looking for
Core Creative Experience

• Demonstrated success in performance creative strategy within D2C, fintech, or financial services
• Exceptional ability to create video content for social media advertising that drives measurable results
• Strong command over scriptwriting, dialogue, tone of voice, and content framing for conversion-focused campaigns
• Deep understanding of creating resonant content for Meta, TikTok, and YouTube advertising
• Combines a creative mind with analytical rigor

Performance Marketing Understanding

• Solid grasp of the importance of creative in modern performance marketing
• Experience working within CAC targets and performance KPIs for creative campaigns
• Understanding of attribution challenges and creative measurement frameworks
• Ability to balance creative vision with aggressive growth targets

Technical & Analytical Skills

• Video editing and production capabilities (smartphone-native content creation preferred)
• Comfortable with creative performance analysis and pattern identification
• Understanding of A/B testing principles for creative optimisation
• Familiarity with Meta Ads Manager, TikTok Ads, and creative performance measurement

Interview Process

Screening call with talent team

A short take-home task

Interview with Head of Growth

Interview with CMO

Life at Lendable

• The opportunity to scale up one of the world's most successful fintech companies.
• Best-in-class compensation, including equity.
• You can work from home every Monday and Friday if you wish - on the other days, those based in the UK come together IRL at our Shoreditch office in London to be together, build and exchange ideas.
• Enjoy a fully stocked kitchen with everything you need to whip up breakfast, lunch, snacks, and drinks in the office every Tuesday-Thursday.
• We care for our Lendies' well-being both physically and mentally, so we offer coverage when it comes to private health insurance
• We're an equal-opportunity employer and are looking to make Lendable the most inclusive and open workspace in London

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